Analysis of common illegal operations on the Amazon platform and their impact

On the Amazon platform, if sellers do not follow relevant regulations, they may face the risk of various illegal operations. Here are some common violations and their possible consequences.

1. Account association issues

Account association refers to the connection between multiple seller accounts, which is expressly prohibited by Amazon. If discovered, the relevant accounts may be banned.

2. Illegal comment writing

Some sellers use the form of “cashback for good reviews” to lure buyers, or hire trolls to brush up reviews. This kind of behavior is not only unacceptable to Amazon, but may also lead to serious consequences of permanent account closure.

3. Irregular UPC/EAN use

If sellers purchase UPC/EAN from improper channels, especially if they use automatic generators, they are likely to face the risk of reports and complaints. If there are complaints from sellers who use regular barcodes, the product listing will be removed from the shelves, and even the account may be blocked. Therefore, it is recommended that sellers obtain UPC/EAN through legal channels.

4. Listing illegal operations

• Plagiarizing other people’s listings: Directly copying other sellers’ titles, pictures or descriptions, especially pictures from brand sellers, can easily lead to infringement complaints.
• Misleading advertising: Add inductive language such as flash sales, big sales, price reductions, or irrelevant company and logistics information in the title.
• Inaccurate product information: The product description is materially inconsistent with the actual product.

The above violations may result in products being removed, account sales permissions being restricted, or even accounts being frozen or closed. It is recommended that sellers follow Amazon’s listing specifications, accurately describe product information, and ensure that the actual product is consistent with the picture.

5. Direct traffic to other platforms

For profit, some sellers guide buyers to other platforms through on-site text messages or listing content. However, if discovered by Amazon, this behavior will result in a warning or store closure.

6. Account abnormality

New accounts will face strict sales review in the early stages of their launch, especially in the first three months. Any abnormal increase or decrease in sales velocity may trigger an audit by the platform. During the review process, if the seller is required to provide purchasing documents or authorization letters, it may affect the normal operation of Listing, thereby reducing exposure and traffic.

Understanding these common violations and their consequences is crucial for sellers to operate on Amazon. Complying with the relevant regulations of the platform is the key to ensuring account security and smooth operations.