Detailed explanation of Amazon’s low-price product marketing and advertising optimization strategies

Successfully promoting low-priced products on the Amazon platform is a challenge, but with the right strategies and techniques, sellers can increase the visibility and sales of such products. This article will integrate low-price product advertising settings, key steps for profitability, and low-price marketing techniques to help sellers stand out in the fiercely competitive market.

1. Settings for Amazon low-price product ads

Set appropriate bids

In low-price automatic advertising, bid setting is crucial. A bid that is too high may result in excessive advertising costs, while a bid that is too low may result in reduced ad visibility. Find a balance that ensures adequate exposure within reason, based on your product’s competition and budget.

Monitor and optimize ads regularly

Regular monitoring of ad performance is necessary. Understand advertising effectiveness by analyzing data such as click-through rates, conversion rates, and ACoS. Optimize by pausing poorly performing ads, increasing bids, or adjusting keywords to improve ad performance.

Choose the right ad position

The Amazon advertising platform provides a variety of advertising locations, such as search results pages, product details pages, and shopping cart pages. Choose appropriate advertising positions based on product features and competition to increase the exposure and click-through rate of your ads.

Optimize with advertising reports

The Amazon advertising platform provides advertising reports, which can view keyword performance, click sources and conversion data of advertising. By analyzing advertising reports, we can understand which keywords and advertising channels perform better and make further optimization and adjustments.

2. Key steps to profit from Amazon’s low-price products

High quality LISTING

The quality of LISTING is directly related to sales data. High-quality LISTING can bring more sales and promote a steady increase in store rankings and search rankings. Maintaining a stable LISTING ranking is very important for stores.

BSR’s income

Steadyly increase order sales in the early stage to ensure that the LISTING ranking remains unchanged and achieve stable exposure of low-priced products. There will be no additional BSR costs after that, and product prices can be adjusted appropriately to complete cost recovery.

Precise control of LISTING

When operating LISTING, you need to pay attention to the data of “Best Seller Ranking”. By controlling the BSR ranking and adjusting prices in a timely manner, stable exposure of low-priced products can be achieved.

Control of channel traffic

Manage traffic from various channels and formulate detailed product operation plans. Accurately control price fluctuations, and conduct fluctuation analysis and control of product operating costs at different stages.

Accurate product operation plan

Control LISTING more accurately, occupy the best seller ranking, and have the right to speak in the market. Appropriate profit sharing and cost recovery will enable low-priced products to enter the public eye more quickly.

3. Amazon’s low-price marketing techniques

Bulk sales

Selling in bulk is a proven strategy when selling low-priced products. Sellers may consider selling multiple products in bundles or offering product packages in larger quantities. By increasing sales volume, you can balance expenses with a slight increase in product costs and achieve higher profits. At the same time, bulk sales can also create the impression of lower prices in the minds of consumers and improve the cost-effectiveness of products.

Package matching sales

In addition to bulk sales, matching sales through matching is also an effective way to increase sales of low-price products. Sellers can consider combining several products with low unit prices and selling them in packages. When assembling a set, consider the purpose, matching and ease of use of the products to meet consumer needs.

Adopt FBA Small and Light Plan

For low-priced and lightweight products, sellers can consider using Amazon’s FBA Small and Light program to sell. Although the FBA light and small plan will slightly extend the delivery time compared with ordinary FBA shipments, under normal circumstances, consumers can still accept a delivery time of 4-5 days. In addition, the fees for the FBA Small and Light program are relatively low, so sellers can increase their profit margins.

Four. The trinity of low price, advertising and review building logic

The importance of product optimization

In Amazon store operations, product optimization is the basis of operations. Even so, there is a “ceiling” for product optimization. Can a product be presented perfectly? Faced with consumers’ widely varying aesthetic deviations, I am afraid that no seller can present the product perfectly. As a seller, as long as the various elements of the product can be fully displayed and the overall performance of the product is excellent, it will be fine.

Advertising strategies and methods

Accurate advertising traffic on the site and proper application can help operations, but it does not mean that advertising should be placed on all products. Advertising should be concentrated on key products, and priority should be given to the current stage. The products created are advertised.

The trinity of low prices, advertising and increased reviews

The process of creating a product is like scoring a cake. The size of the cake is fixed. If you grab more, others will get less. Only then will you have a chance to win. So, how can we grab market share? In the early stages of building, low price is a favorable way. Price is the most sensitive thing for consumers. Only when it benefits consumers will they “vote” for you with their actions. In addition, product reviews are word-of-mouth, and more and better reviews can increase the conversion rate. Therefore, it is necessary to increase reviews for products during operations. In the process of building, on-site advertising can play a very good role in attracting traffic. Only by combining low price, advertising and increased reviews can a product become a hit.