Detailed explanation of the entire Amazon order processing process and optimization strategies
As one of the world’s largest e-commerce platforms, Amazon’s order processing process is complex and diverse, covering multiple links from order receipt, processing, shipping to after-sales service. This article aims to provide sellers with comprehensive guidance by integrating Amazon order management, fulfillment options, advertising order ratio adjustments, order defect complaints, order display issues, and interface docking.
Amazon order management and operation
In the menu bar at the top of the Amazon Seller Central page, under the “Orders” option, there are “Manage Orders” (order management), “Order Reports” (order reports), “Upload Order Related Files” (batch processing orders) and “Manage Returns”. Through “Manage Orders”, sellers can sort by date range, ASIN, buyer email, product page number, SKU, order number, product name, shipping service, waybill number, shipper, order status, estimated shipping time or sales Search orders by multiple conditions such as channels. For unshipped orders, sellers can print the shipping order, confirm shipping, make an appointment to pick up the goods, or cancel the order; while for shipped orders, the seller can perform operations such as printing the shipping order, editing shipping information, or order refunds.
FBA vs FBM: Choice for Amazon Fulfillment
When it comes to order fulfillment on the Amazon platform, sellers face two options: Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA). Under the FBA model, Amazon undertakes a series of tasks from warehousing to distribution, reducing the workload of sellers and improving customer trust. In contrast, FBM requires sellers to handle inventory management, packaging, distribution and other matters themselves, which not only increases operating costs, but may also lead to a decline in customer service experience due to resource constraints. Therefore, for most sellers, choosing FBA can better enhance sales competitiveness and provide customers with a high-quality shopping experience.
Strategies for dealing with excessive proportion of insertion orders
If you find that the proportion of advertising orders in a store is too high, you can improve the situation by adjusting the proportion of advertising investment, increasing non-advertising traffic channels (such as participating in Amazon promotions), and optimizing listing keyword rankings. Doing so can help increase organic traffic and conversion rates, reducing reliance on paid advertising.
Complaint process for ATZ order defects
When encountering ATZ order defects, sellers first need to log in to their Amazon Seller Center account, then select “Orders”, “Problem Orders”, click the “Complain” button and fill in detailed complaint information. After submitting a complaint, Amazon will respond with the results within a certain period of time. During this process, sellers should provide sufficient supporting materials and pay attention to maintaining good communication with buyers to prevent further disputes.
Solve the problem of orders not being displayed
Orders not displayed may be caused by incorrect account information, inaccurate product information, inventory management errors or system failures. When resolving such issues, sellers should ensure the accuracy of account information, product information, and inventory data, and contact Amazon customer service for assistance when necessary.
Amazon order interface docking guide
In order to manage orders efficiently, sellers can gain access by registering for an Amazon SP-API developer account and creating an application. After that, install the SP-API library and write code that conforms to the specification, and finally fully test it in a sandbox environment to ensure the stable operation of the system.
To sum up, through in-depth understanding and reasonable planning of all aspects of Amazon order processing, sellers can effectively improve store operation efficiency, optimize customer experience, and thus occupy a favorable position in the fierce market competition.