Key details for new Amazon sellers to open a store and optimize product listings

With the fierce competition in the domestic e-commerce industry, more and more sellers choose to open stores on cross-border e-commerce platforms. Amazon, as the largest cross-border e-commerce platform, has attracted the attention of many novice sellers. In this context, sellers need to master some key details to improve their store opening success rate and product conversion rate.

Five important details before opening a store

1. Register a company
   When novice sellers choose to open an Amazon store, it is recommended to register a company and open a professional seller plan. In recent years, with the intensification of the branding trend, registering a company has become a necessary step for sellers.

2. Brand Registration
   In the United States, the cost of brand registration is about 3,500 yuan, and the certificate issuance cycle is one year. In Europe, the cost is generally 9,000 to 10,000 yuan, and you need to wait 6 to 8 months. After completing the brand registration, it will help reduce subsequent UPC costs and prevent being sold by other sellers.

3. Apply for VAT
   If you open a store in Europe, sellers need to apply for local VAT numbers in the UK and Germany, otherwise the store will face review and sales may be suspended. Compliance management is crucial to avoid unnecessary hassles.

4. Application for various certifications
   Sellers need to understand and apply for necessary certifications in advance, such as FDA medical grade certificates. These certifications are extremely important to avoid products being stuck at customs due to non-compliance. The review standards of the Amazon platform are strict, and products that do not meet the requirements are difficult to pass the review.

5. Understanding of product classification review
   Before manufacturing a product, sellers should evaluate the profit and potential risks of the product. In particular, they must be fully prepared for category review and product compliance review.

In addition, sellers should also seek guidance from a professional investment promotion manager to receive support and assistance in the future sales process.

Four key elements of product list optimization

1. Professional product photography
   Sellers should use their own actual product photos for display and avoid using infringing images. Real-life pictures should include scene pictures, function pictures, detail pictures and packaging pictures to truly attract customers’ attention and improve conversion rates.

2. After-sales related marketing
   After-sales related marketing should be placed behind product images. For new products, it is recommended to put pre-sales related marketing at the front to increase click-through rates. Additionally, showcasing positive customer reviews through a portfolio of screenshots can increase trust among new customers.

3. Supplementary display of company qualifications
   If the company has resources such as factories and warehouses, it is recommended to display the company’s strength and relevant certifications through pictures and highlight this information to enhance consumers’ trust.

4. Display of after-sales templates
   In the after-sales service template, highlighting the brand characteristics, displaying payment methods, logistics timeliness and after-sales guarantee will help shape the company’s professional image.

Through the above analysis of store opening details and product list optimization, novice sellers can better prepare and operate their Amazon stores and achieve better sales performance. Lianlian Cross-Border Payment will continue to pay attention to the needs of sellers and provide more operational advice and support.