How to ensure Amazon product policy compliance and seller certification requirements
On Amazon, the world’s largest online retail platform, sellers must follow a series of product policies and certification requirements to ensure the quality and compliance of their products. Especially in the European and American markets, sellers need to be familiar with and comply with specific regulations and processes during operations. This article will introduce in detail the compliance of Amazon product policies and the relevant requirements for Amazon US seller certification.
Amazon Product Policy Compliance
Product infringement
On Amazon, intellectual property and trademark infringement are common reasons for account restrictions. When sellers face such complaints, they should actively provide detailed action plans and make efforts to contact the complaining party and strive for the other party to withdraw the complaint. During processing, if a settlement can be reached with the complaining party, the possibility of the account being unblocked will be greatly increased.
Buyer negative feedback complaint
Buyers’ negative reviews are also an important factor affecting sellers’ accounts. Negative reviews under different circumstances may result in different handling procedures. For example, general product condition complaints can be reinstated by filling out the link provided by Amazon, stating the specific reasons and making plans for improvement. Complaints about the authenticity of goods require the provision of purchasing documents, invoices and other supporting documents to ensure compliance. If there are complaints due to food and product safety issues, relevant certification documents such as chemical safety instructions (MSDS documents) must be attached.
Violation of Amazon platform policies
Sellers who list products in violation of regulations or violate the restricted product policy must complete relevant materials according to the specific situation. At the same time, behaviors such as manipulating comments will be severely punished and may even face the risk of account suspension or closure. For these problems, the seller should admit the mistake, analyze the reasons and propose a detailed improvement plan for appeal.
Product compliance
All products sold on Amazon must comply with safety standards. Sellers need to pay attention to the timeliness of submitting compliance documents, which usually takes more than one month to prepare. After testing for compliance, sellers need to submit the testing report to Amazon to ensure that they are not selling products that have been recalled by manufacturers or government agencies.
Amazon US seller certification
On Amazon’s US site, sellers need to complete a series of certifications to ensure transaction compliance and product reliability:
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Brand Registration Certification
Sellers need to register their brands with the United States Patent and Trademark Office (USPTO) to protect intellectual property and increase customer trust. -
Quality Certification
Certain product categories (such as food, medicine, electronic products, etc.) require specific quality certification. This not only helps to improve product competitiveness, but also enhances customers’ trust in product safety. -
FBA Certification
Sellers can increase product visibility through FBA (Fulfillment by Amazon) certification. To store inventory in Amazon’s fulfillment centers, sellers need to follow relevant packaging and shipping guidelines. -
Account verification
Sellers need to complete verification of personal identity, company information, and bank account to confirm legal identity and maintain transaction security.
Compliance certification for special commodities
In some cases, specific products may require additional certifications due to policy requirements. Before applying to sell these products, sellers need to carefully review the certification standards provided by Amazon to ensure that everything is compliant.
By following the above product policies and certification requirements, sellers can not only increase the success rate of selling on Amazon, but also ensure product quality and compliance, laying the foundation for sustainable business development.