Amazon Small and Light Logistics Plan and New Product Selection Plan: Analysis of Conditions, Advantages and Suitability
Overview of Amazon Small and Light Logistics Program
The Amazon Small and Light Logistics Program aims to provide sellers with more efficient logistics solutions, especially suitable for small-sized, light-weight and low-price products. Sellers participating in the program can enjoy many benefits, including reduced operating costs and improved sales efficiency.
Conditions of participation
Sellers must meet the following conditions to participate in the Amazon Small and Light program:
- Item Dimensions: The total dimensions of the item must not exceed 16x9x4 inches (40x22x10 cm).
- Item weight: Item weight must not exceed 10 ounces (283 grams).
- Item Price: Item price cannot exceed $7.
In addition, sellers need to apply to join the program through the Amazon Seller Center and provide relevant product information.
Advantages of participating in the Small and Light Logistics Program
- Cost Savings: Products participating in this program can enjoy lower warehousing and distribution fees, which can usually reduce FBA fees by 20-40%, thus helping sellers set more competitive prices.
- Avoid Add-on Item tags: Sellers can avoid the restriction of being marked as Add-on Item because the product price is lower than a certain amount, thereby increasing customers’ willingness to purchase.
- Centralized storage: Products are centrally stored in independent FBA logistics centers to simplify inventory management and improve operational efficiency.
- Quick listing: Products are put on the shelves faster than ordinary products, increasing sales opportunities.
Analysis of Amazon Logistics’ New Product Selection Plan
The Amazon Logistics New Product Selection Program is open to new sellers, allowing them to start their business at a low cost.
Program advantages
By participating in the new product selection plan, sellers can enjoy the following benefits:
- Free Shipping: The new selection program waives the shipping fee for the first shipment to Amazon fulfillment centers (up to a maximum of $100).
- Free Monthly Warehousing: Within 90 days of receiving the first batch of goods, the first 50 items are exempt from storage fees.
- Free Return Processing: Return processing fees will also be waived for the first 50 items within 120 days of first shipment of inventory.
Conditions of participation
Sellers need to meet the following conditions to participate in the new product selection program:
- Only professional sellers can participate and must be registered and approved by Amazon.
- The new ASIN must be received at the Amazon fulfillment center for the first time after the plan is implemented before it can enjoy the benefits.
After joining the program, sellers must also pay attention to Amazon’s strict requirements for product quality, after-sales service, etc.
Reason for small sellers
As the world’s largest online retail platform, Amazon provides small sellers with good sales opportunities with its low threshold for entry, huge customer base and strong logistics capabilities. New sellers can take advantage of Amazon’s platform exposure to sell quickly and gain a foothold in the market.
In summary, Amazon’s Small and Light Logistics Plan and New Product Selection Plan provide sellers with multiple supports and advantages, but they also require sellers to conscientiously abide by platform policies to ensure good operations.