Amazon Advertising Reporting and Sales Analysis: Comprehensive Insights from Search Terms to Review Count

Amazon, as one of the world’s largest e-commerce platforms, provides sellers with rich data reports to help optimize advertising and product sales. Among the many report types, the search term report is the most commonly used and core one. It records the keywords that buyers search for and click on, providing sellers with key data for optimizing advertising activities.

Two major paths for advertising optimization: increasing revenue and reducing expenditure

Advertising optimization is mainly achieved in two directions: one is open source, that is, finding accurate traffic sources to promote transactions; the other is throttling, that is, avoiding invalid clicks to save advertising costs. Specific to the keyword level, this means retaining and improving keywords that perform well, and deactivating or negating keywords with poor conversion rates. In order to effectively execute this strategy, sellers need to pay attention to key indicators such as impression volume, click volume, order volume, and ACoS, and use Excel’s pivot table for detailed analysis.

Discuss the relationship between the number of Amazon reviews and sales

Although the number of reviews does not directly reflect sales, it is still an important reference for evaluating the popularity of a product. On the Amazon platform, compared with domestic e-commerce platforms, the proportion of users leaving reviews is usually lower. Even if sales are good, there may be few reviews. Therefore, sellers should use multiple methods to comprehensively analyze the number of reviews and other indicators to more accurately infer sales status.

Strategies for analyzing the number of comments

• Compare similar products: By comparing the number of reviews and rankings of similar products, you can infer that products with more active reviews may have better sales.
• Consider the product category and competitive environment: The number of reviews varies significantly between different categories, and markets with fierce competition tend to have more reviews.
• Combined with other data indicators: In addition to the number of reviews, you should also refer to rankings, sales and other information to get a comprehensive understanding of product performance.

Product monthly sales analysis skills

Understanding the monthly sales volume of products helps sellers assess market demand and competition. The following are several effective analysis methods:

Use the Amazon Sales Estimator Tool

For example, by looking at Amazon Sales Rank (BSR), sellers can roughly estimate the monthly sales volume of their products.

Use third-party data analysis tools

In addition to official resources, third-party services such as Jungle Scout or Helium 10 can also provide detailed sales data.

Refer to the performance of competing products

Observing competitor performance can help sellers understand industry standards and their own market position.

Use market research tools

In addition, professional market research tools can also provide sellers with more dimensions of information support.

Notes

• Use multiple data sources together to improve accuracy;
• Focus on long-term sales trends rather than short-term fluctuations;
• Consider based on product characteristics and market competition pattern.

Through the above methods, sellers can not only more accurately grasp the monthly sales of their products, but also formulate reasonable development strategies based on this, so as to stand out in the fierce e-commerce competition.