Full analysis of Amazon’s pre-sale strategy: from new product period optimization to delivery time setting
1. Amazon new product period optimization strategy
The new product period is the golden period after a product is listed on Amazon, usually lasting 90 days. During this period, sellers should increase advertising investment, strive to obtain a long-term “New” label, and complete the association of main keywords with products as soon as possible to increase the exposure of the product. Although “new product period” is not an official Amazon term, new product links will be supported by the platform during this stage. Therefore, sellers need to ensure that all indicators of new products comply with platform requirements, including titles, introductions, pictures, descriptions, etc., so as to increase the weight and exposure of the products.
2. Amazon pre-sale product delivery time settings
The delivery time setting of Amazon pre-sale products is an important link, which directly affects the consumer’s shopping experience and the seller’s performance. Generally speaking, the delivery time can be set within 2-30 days after the pre-sale ends. Sellers need to choose an appropriate delivery time based on their own situation and consumer demand to balance inventory and logistics pressure. For consumers, it is important to understand the seller’s delivery time settings. If there is an urgent need for pre-sale goods, it is recommended to avoid purchasing to avoid inconvenience caused by delayed receipt.
3. Detailed explanation of Amazon pre-sale function and setting method
Function Overview
The Amazon pre-sale function is designed to solve the problem of order loss caused by product shortages. Through this function, even if the product is temporarily out of stock, buyers can still find and purchase the product, providing consumers with a more convenient shopping experience. This feature has been launched in many countries and regions, including the United States, Japan, and the United Kingdom.
Setup steps
- Log in to Amazon Seller Center and click “Pre-sale Management” to operate;
- Click the “Create Pre-sale” button and fill in the information about the relevant pre-sale products, including product name, pre-sale price, pre-sale time, etc.;
- After confirming that the pre-sale information is correct, click “Save and Submit for Review”;
- After passing the review, the product status can be modified to “Start pre-sale”;
- During the pre-sale period, update the information of pre-sale products in a timely manner, and maintain communication with customers to answer their questions;
- After the pre-sale activity is over, ship the goods in a timely manner and pay attention to the order process at any time to ensure customer satisfaction.
4. Benefits of Amazon pre-sales
Increase exposure and increase sales
Pre-sale items can appear on search results while they are on their way to the fulfillment center, helping to increase visits to product detail pages. Buyers’ orders can be accepted while the goods are shipped to the operation center, shortening the time from delivery to sales and increasing product sales.
Book early to avoid expired orders
By reasonably setting the delivery time and logistics information, we can accurately predict the delivery date and avoid the “temporarily out of stock” status of the product.
Scientific stocking
Estimated sales volume can help sellers reserve goods scientifically and stock up more effectively.
Seize market opportunities
For certain products, such as mobile phone cases, the earlier you create a sales list, the better it will be for ranking.
5. How to increase the pre-sale traffic of new products on Amazon
Optimize Listing
Ensure that the title, introduction, pictures, description, etc. meet the requirements of the platform, analyze competitive product data, and optimize keywords and product information.
Use A+ pages
Show products to consumers through a combination of pictures, videos and text to increase consumer trust.
Drawing promotion
Use off-site traffic (such as Facebook, YouTube) and Amazon pay-per-click advertising (PPC) to increase conversion rates.
In short, Amazon’s pre-sale function is one of the effective ways to improve performance. Through scientific and reasonable strategies and techniques, sellers can achieve better results in the pre-sale process. At the same time, reasonably setting delivery times can balance inventory and logistics pressures and improve consumer satisfaction. Complying with laws, regulations and platform policies are important considerations during the pre-sale process to ensure legal and compliant operations.