How to develop an efficient Amazon new product copywriting plan and font design
In the process of selling new products on Amazon, formulating a systematic new product copywriting plan is an important part of ensuring success. A good copy can not only attract customers’ attention, but also effectively convey product information. If there is a lack of adequate preparation before new products are put on the shelves, it will lead to difficulties in later sales promotion and consume more energy and resources.
Core elements of new product copywriting plan
After deciding to launch a new product, sellers need to carry out a series of specific activities, including purchasing samples, comparing quality and price, and most importantly – formulating a new product copy plan. In order to improve the professionalism of copywriting, sellers can use Excel tables to organize ideas and ensure clear logic. The copy should include the title, key points, product description (A+ page), search terms, etc. At the same time, you should also study the 1 to 2-star negative reviews of at least three competing products to discover the true demands of customers.
It is equally important to study the 5-star reviews of competing products. Sellers can extract the localized language in the reviews and use them in their own copywriting. The integrity of the copywriting should be guaranteed to be above 70% to maximize the initial weight of the new product on the Amazon platform, thereby leading to a higher conversion rate.
The importance of font design to copywriting
In store copywriting design, the selection and use of fonts are also crucial. Different font styles can greatly affect customers’ intuitive experience. For example, linear fonts such as “Helvetica” give people a simple and bright feeling, while handwritten fonts can express personality and spontaneity. Regular text can convey the accuracy and neatness of information, while calligraphy fonts reflect the unique charm of traditional art.
Detailed explanation of font style
- Linear text: Each part is of equal width and width, giving it a sense of simplicity and is suitable for simple copywriting.
- Handwritten font: Flexible and free, with personal characteristics, suitable for displaying unique brand style.
- Regular text: Neat and standard, suitable for clear and intuitive information transmission.
- Calligraphy font: It is rich in traditional cultural charm and can enhance the artistic sense of copywriting.
Using these font styles, you can express different emotions and themes in your copywriting, allowing customers to have a deeper impression during the browsing process.
Write authentic English product copy
On international e-commerce platforms, English is the main language of communication, so sellers need to have certain English abilities. However, in actual operation, the seller’s understanding and familiarity with the product are more important. If a seller only relies on translation tools without in-depth understanding of the product itself, the copy written is likely to be inconsistent with the actual situation.
For example, when writing product copy for mountaineering bags, sellers can first use a translation tool to translate keywords into English, and then search for related products on the Amazon platform to understand the titles and descriptions of similar products on the market. The point is that after collecting 10 to 20 related product titles, sellers can have a preliminary understanding of the product and create copywriting through comparative analysis. This can basically ensure that the quality of the copywriting reaches 80 points.
In order to improve the authenticity of the copywriting, sellers can also refer to relevant product copywriting on local American e-commerce platforms, which will help them write product titles and descriptions that are more natural and in line with local consumption habits.
Through the above steps, sellers can create more attractive and professional new product copy on the Amazon platform and increase sales potential.