How to optimize Amazon ad time settings and calculate spend

In the field of modern digital marketing, Amazon advertising has become an important channel for merchants to promote products and attract target audiences. However, to stand out in a highly competitive market, you not only need to carefully design advertising content, but also need to set the time period for advertising to be delivered just right. This article will introduce in detail the specific steps for setting a time period for Amazon advertising, and share a method to calculate advertising expenditures for different time periods.

Steps to set ad delivery time period

Step 1: Select target products

First, log into your Amazon Advertising account and select the products you want to advertise on. Make sure you have a clear understanding of the target audience and market demand for the product, which will help you set your advertising schedule more accurately.

Step 2: Create an ad

Enter the advertising management page, click “Create Ad”, and then select the appropriate promotion type and advertising format according to your needs. Different ad types may have different delivery time period setting options, so choose based on the ad type.

Step 3: Set advertising goals

In the advertising settings, you can set the location, keywords, bidding, etc. of advertising. Make sure your keyword choices match your target audience’s search habits to increase the chances of your ad being clicked. At the same time, set bids reasonably to ensure maximum exposure and clicks within a limited budget.

Step 4: Set delivery time period

Find the “Date and Time” option in “Delivery Options”. This is a key step in setting the time period for ad delivery. You can choose to schedule your ads by day, week, or month. Next, set the specific delivery time period and delivery frequency. When choosing a time period, consider your target audience’s online time and purchasing habits so that your ads appear during the times when they are most active.

Step 5: Fine adjustment

After the advertisement is placed, monitor the advertising effect in a timely manner. If you find that the click-through rate and conversion rate are low during a certain period of time, you can make adjustments based on the data. Gradually optimize the selection of time periods to obtain better advertising results.

Notes

When setting the advertising time period, be sure to fully consider the sales of the product and the purchasing habits of the target users. Different products may be suitable for promotion at different time periods. For example, food products may receive more clicks during mealtimes, while electronic products may receive more attention in the evening. Therefore, when setting a time period, it is necessary to combine data analysis and market research to formulate targeted strategies.

Methods for estimating advertising expenditures in different time periods

As for the amount of advertising expenditures in different time periods, operators cannot directly obtain it from Amazon’s backend, so certain operating skills are required to calculate it.

• If it is a new product, start a new advertising campaign. Both manual advertising and automatic advertising are acceptable. However, for brand-new products, it is recommended to start recording from automatic advertising. If it is an old product, choose an existing advertising campaign.
• Set the daily budget of the advertising campaign to a low value, which can be based on the average daily expenditure of other advertising campaigns in the store.
• Fill in the initial bid. There are no big restrictions on the setting of the initial bid. Operators can refer to their own operating experience to fill in the initial bid.
• Enable the advertising campaign, and then search for keywords or products related to the advertising campaign in the front desk to see if the ad is running normally.
• Every fixed time period, such as 30 minutes, 1 hour, 3 hours, 6 hours, etc., go to the front desk to search for the advertisement again until you find that the advertisement is no longer exposed. At this time, you can be sure that the advertising budget has been consumed.
• Record the time period and corresponding ad quota, and then increase the ad budget again.
• Open the advertising campaign again, and then go to the front desk to search for keywords or products related to the advertising campaign to see if the ad is running normally.
• Repeat the recording steps until an entire calendar day or 24 hours has been recorded.

After completing the above steps, based on the recorded time points and values, the operator can obtain the advertising expenditure values ​​for different time periods of the day.

The success of Amazon advertising depends on careful planning and optimization. Through reasonable setting of advertising time periods and accurate calculation of expenditures, advertising effects can be improved more effectively, thereby standing out in a highly competitive market.