Amazon market analysis: comprehensive analysis from keywords to market segments to clothing demand

In the field of e-commerce, Amazon is one of the largest e-commerce platforms in the world, and its market analysis is crucial to sellers. This article will provide sellers with a comprehensive market analysis guide based on the basic ideas of Amazon market analysis, the application of keyword analysis tools, and the demand for clothing by Americans of different genders and age groups.

1. Analysis of Amazon market competition

For new Amazon sellers, understanding the market competition is a crucial first step. By using keyword query software to capture the monthly search volume for a keyword on Amazon and comparing it to current sales, you can effectively assess the level of competition in the market. If the search volume of a certain keyword is large but the number of corresponding products is not large, it means that the competition for this product is not fierce; conversely, if the ratio between the two is unbalanced, it means that the market competition is too fierce, and sellers need to reconsider product positioning or search for products. New market opportunities.

2. Consideration of brand concentration

Brand concentration is also one of the key indicators to measure market potential. If most products in a certain category come from a single brand, you need to be wary of whether the category is monopolized. In addition, you also need to pay attention to whether Amazon has a large number of self-operated links. Because once Amazon starts operating a certain brand, it usually means that the threshold in this field will be raised, and it will be difficult for new sellers to get a piece of the pie.

3. Keyword analysis tools help market exploration

Amazon’s recently launched Product Opportunity Explorer tool can help sellers explore market segments more effectively. By setting different filter conditions such as search volume, sales volume, etc., sellers can quickly identify niche markets with development potential. However, it is worth noting that this tool has certain limitations, such as the inability to view market segments beyond the third-level classification and the long data update cycle. Therefore, when doing further market research, it is recommended to use other third-party software in combination to make up for the shortcomings.

4. Insight into clothing market demand

According to statistics, the average American purchased approximately 65 clothing products in 2019, and women’s average expenditure on clothing was significantly higher than that of men. In terms of age, the main male consumers are concentrated between the ages of 45-54, while the female consumers are 35-54 years old. In addition, consumers with different income levels also show huge differences in clothing consumption habits, which requires sellers to be extra cautious in pricing strategies. Although the online clothing market currently only accounts for about 10% of the entire clothing market, with the continuous improvement of Amazon FBA services such as next-day delivery, try before you buy and other functions, the online clothing market has huge growth potential in the future.

To sum up, whether it is a novice seller who is new to Amazon or an established merchant looking for a breakthrough, in-depth understanding of market dynamics, flexible use of various analysis tools, and close tracking of consumer behavior trends are essential for achieving business success. missing elements. I hope that the above content can bring inspiration to all sellers and help them go further and further in their future operations.