New ideas for Amazon sellers’ product selection and operation: starting from interests, digging into competitive product reviews
For cross-border e-commerce sellers, choosing the right product is crucial. As one of the world’s largest e-commerce platforms, Amazon’s product selection strategy not only affects store sales, but is also related to the long-term development of the brand. This article combines the content of the two articles to provide Amazon sellers with a set of new ideas for deeply exploring competitive product reviews based on their interests.
Choose products based on interest
Choose an industry you are familiar with
Choosing products that you have a deep understanding of the industry is the first step in product selection. For example, if you are a pet lover, then various pet-related products, such as pet food, toys, etc., may be your strong point. Because you are a consumer yourself, you can better understand the needs of target customers and the added value they expect the company to provide. This advantage can help you stay ahead of competitors with no pet experience in terms of after-sales service and content marketing.
Choose your favorite market segment
It is equally important to choose a market segment that you are interested in and like. If you are passionate about yoga, then yoga-related products may be a good entry point. As Steve Jobs said, only by truly loving your career can you overcome all the difficulties you encounter. Choosing an area of interest not only increases your productivity but also ensures you maintain a positive attitude when faced with challenges.
Deeply dig into competitive product reviews
Analyze review quantity and quality
When looking at competing product reviews, the first thing to focus on is the total value to evaluate the overall sales performance of the product or the effectiveness of the listings settings. In addition, viewing changes in the number of reviews in recent months in chronological order can help identify market trends. If there is a sharp increase in the number of comments within a certain period of time, further investigation is needed to see if there is brushing behavior.
Follow the star rating
Star rating is one of the important indicators to measure product quality. By analyzing the positive reviews of 4 stars and above, sellers can summarize the key factors that make this type of product popular and apply them to their own product design; while negative reviews below 4 stars provide directions for improvement and help avoid similar mistakes. .
Use high-frequency vocabulary
High-frequency words in reviews often reflect users’ concerns about products. Incorporating them into listing titles and descriptions can increase search weight.
Observe pictures and video comments
The pictures or videos Review uploaded by users provide more intuitive product experience feedback, which can capture the actual needs of users and provide a basis for subsequent product iterations.
In short, Amazon sellers should combine their own interests and industry knowledge when selecting products, and guide operational decisions through detailed analysis of competing product reviews, so as to stand out in the fierce market competition.