Amazon Product Selection Research: Comprehensive Guide and Practical Tool Recommendations

Product selection research is an important part of Amazon store operations. It not only involves understanding market trends, competitive landscape, and consumer needs, but also requires in-depth analysis of specific information such as product prices, sales rankings, and reviews. This article will integrate the content of multiple reference articles to provide Amazon sellers with a detailed product selection research guide.

1. The importance of product selection research

In the fiercely competitive Amazon market, the concept of “three points for operation and seven points for product selection” highlights the strategic position of product selection research. Correct product selection can not only help stores increase sales, but also enhance brand influence. Therefore, in-depth market research, product evaluation, competitive analysis, and user feedback analysis are all essential steps.

2. Key steps in product selection and research

1. Market research

• Know market trends: Follow popular product categories and the latest market trends.
• Analyze the competitive landscape: Examine the market performance of similar products.
• Insight into consumer needs: Understand the real needs of target customer groups through questionnaires, social media, etc.

2. Product Evaluation

• Price analysis: Consider whether the unit price of the product is in line with the store’s positioning.
• Best Sellers Rank: Evaluate the performance of products at various levels of categories.
• Comment analysis: Pay attention to the growth rate of the number of comments and the quality of the content.

3. Competitive analysis

• Observe competitors: Study their pricing strategies, market positioning, etc.
• Identify market gaps: Look for needs that are not being adequately met.

4. User feedback analysis

• Read customer reviews: Find out what consumers are saying about existing products.
• Identify improvement opportunities: Adjust product design or functionality based on feedback.

3. Amazon US product selection research tool

In order to complete product selection research more efficiently, sellers can use the following tools:

• Jungle Scout: Supports data collection from multiple country sites.
• Hello Profit: Applicable to sites such as the United States and Canada, but it will take a long time to obtain data.
• AMZ Scout: Can monitor sales data in real time and assess market potential.
• ZonGuru: Provides Niche Finder function to help discover new product ideas.
• Sellics: Able to view information on the TOP 10,000 best sellers, supporting sites such as the United States and the United Kingdom.

4. Keyword research methods

• Determine “seed words”: Find core words through cross-comparison of competing product titles.
• Use advertising reports: Analyze words (search terms that lead to transactions) and supplement the keyword list.
• ASIN reverse check: Use tools such as Jungle Scout to obtain competing product keywords in batches.

5. Research precautions

• Cost considerations: Make sure the selected product has a reasonable profit margin.
• Intellectual Property Avoidance: Avoid infringing the copyright or trademark rights of others.
• Compliance Check: Confirm whether a product requires specific certifications.

Through the above steps, sellers can conduct product selection research more scientifically and lay a solid foundation for store operations. It should be noted that product selection research is a continuous iterative process, and sellers should regularly update the research results and adjust strategies accordingly.