Amazon store management and product listing optimization guide
Effective store management and product listing on the Amazon platform is a task that requires careful operation. From category selection to product detail page design, every step requires careful planning and implementation by sellers. This article will combine common problems in Amazon store management with best practices for product listings to help sellers better understand and master the core points of Amazon operations.
Amazon store, category, product listing FAQ
1. The importance of category selection
Q: Will the traffic of products in different categories be different?
A: Yes, there are differences in traffic between different categories. Choosing the right category can help increase product exposure.
2. Customer Questions & Answers Settings
Q: Can I ask and answer my own questions? Can a buyer account registered with a Chinese IP also be used?
A: You can ask and answer your own questions, but it should be noted that buyer accounts registered with Chinese IP cannot be used on the US site.
3. Login links for each site
Q: I want the backend login link for each Amazon site.
A: The US site is https://sellercentral.amazon.com/gp/homepage.html; the Japanese site is https://sellercentral.amazon.co.jp/gp/homepage.html/; the European site is https:// sellercentral.amazon.co.uk/gp/homepage.html/.
4. Reasons why products cannot be uploaded
Q: Why can’t I upload products?
A: It may be due to system failure or the need to pass category review. It is recommended to try or check whether it meets the relevant requirements multiple times.
5. Product information quality warning
Q: There is a product information quality warning on my product details page. What is going on?
A: This usually means that the product information is incomplete and the content should be completed according to the prompts.
6. Selling other people’s brand products
Q: Is it possible to sell products with registered trademarks?
A: If it is not authorized, you may face the risk of infringement.
7. Preparation for the launch of special products
Q: What information is required to list an electric folding bike with a battery?
A: It is recommended to upload according to the regular process first and prepare the MSDS form for reference.
8. Classification of documents required for review
Q: What kind of invoices are required for classification review?
A: Submit a formal VAT invoice, making sure it contains all necessary information.
9. Store name change
Q: Can the display name of the store be modified?
A: Yes, it can be changed.
10. Cross-site shopping for Prime members
Q: Can Amazon Prime members purchase goods across sites?
A: No.
New product launch and optimization strategies
1. The importance of product copywriting
Many people think that publishing products is easy, but in fact, in addition to understanding the process, you also need to have good copywriting skills. Excellent product descriptions not only grab customers’ attention but also boost sales.
2. Single product upload steps
(1) Enter the seller’s backend and select “Add a Product”;
(2) Create a new project list;
(3) Choose the product category correctly;
(4) Enter basic information, especially the required fields marked with an asterisk;
(5) Complete variant information (optional);
(6) Set prices and inventory;
(7) Upload high-quality images, and the main image must have a pure white background;
(8) Write a detailed description;
(9) Fill in keywords to avoid repetition and irrelevant words.
3. Optimization skills
- Place keywords in the title and Search Term;
- Use supplementary images to highlight product features;
- Actively participate in Q&A interactions;
- Improve product reviews;
- Describe product features in detail.
To sum up, it is very necessary for both new Amazon sellers and experienced sellers to understand the above knowledge points. I hope this article can help you better manage your store and list products.