Detailed explanation of Amazon GCID code application, viewing and trademark registration process
On the Amazon platform, GCID (Global Catalog Number), as a unique product identifier, is crucial for sellers’ brand protection and product management. This article will introduce in detail how to apply for a GCID code, check the allocation status and the process of trademark registration.
What is GCID and its application conditions
The GCID code is a code automatically assigned by Amazon to sellers who hold registered trademarks or have trademark authorization. The conditions for successfully applying for GCID are: when the product is put on the shelf, the seller must set the UPC, EAN or JAN code as a key attribute, and ensure that the brand name and its key attribute registration information in the Amazon backend are consistent with the information of the product on the shelf. The format of the GCID code is a unique identifier consisting of a string of 16 characters (letters and numbers), which does not need to be changed frequently, simplifying the product management process.
How to check the assigned GCID code
GCID codes will not be displayed directly on the product details page or the “Manage Inventory” page. Sellers can check the assigned GCID code by following these steps:
- Log in to the Amazon Seller Center backend and select “Inventory Report” from the “Inventory” drop-down menu.
- In the “Select report type” drop-down menu, select “On Sale Report.”
- After generating the report, use Excel to open the file and find column W (commodity code). If the assignment is successful, the GCID code will be presented as a 16-bit character consisting of numbers and letters.
Please note that for products listed before brand registration, manual batch updates are required after registration to obtain GCID codes.
Trademark registration process
Carrying out GCID trademark registration is an important step in protecting your brand. First, sellers need to have a registered trademark and its certificate, and follow the following process for Amazon trademark registration:
- Log in to the Seller Center backend and enter “Amazon Brand Registry” in the search box to search.
- Click the “Apply for Registration” button to start the filing process.
- Select “Online Application” and submit trademark information and related documents as required.
- After successful registration, the system will automatically generate a GCID code within 48 hours.
In order to complete the filing, the seller needs to prepare the following information:
- Related certificates of registered trademarks.
- The official website of the registered trademark (it must be in English and have products of the registered trademark category on it).
- Business email with the official website domain name as the suffix.
- Clear product pictures and packaging pictures, and the trademark logo needs to be displayed.
Advantages of GCID
After completing trademark registration, sellers’ products will be able to enjoy a variety of advantages, including:
- Protect products from unauthorized follow-up sales and maintain brand image.
- Enjoy stricter product management rights, including applying for product locking functions.
- Enhancing consumers’ trust in the brand will help maintain the long-term development of the store.
Through the above process, Amazon sellers can not only effectively manage their products, but also better protect their brand rights. These measures are essential for any seller hoping to succeed on the Amazon platform.
References:
- Answers to questions about GCID codes on Amazon platform
- How to check the GCID code assigned to sellers by Amazon
- How to get GCID code on Amazon
- Amazon sellers conduct GCID trademark registration