Amazon Jewelry Category Sales Rules and Handmade Market Suggestions

As we all know, the Amazon platform has always been committed to providing consumers with a high-quality consumer experience. When it comes to the sale of jewelry, it pays more attention to product quality, brand and consumer safety. Therefore, the Amazon platform has strict review regulations for sellers in the jewelry category. Only sellers who meet certain conditions can sell on the Amazon platform. This article will detail the basic rules for selling jewelry on Amazon and relevant suggestions for selling jewelry on Handmade.

Basic rules for selling jewelry on Amazon

Jewelry Classification

The Amazon platform divides jewelry into two categories: Fashion Jewelry and Fine Jewelry. The former refers to jewelry that is not made of precious metals and does not contain any precious gemstones or pearl materials; the latter is exquisite jewelry that is made of precious metals or inlaid with precious gemstones, semi-precious stones or natural pearls.

Audit standards

To become a seller in the jewelry category, you need to meet the following conditions:

• Products must meet Amazon jewelry quality assurance standards;
• Must comply with North American Product Safety Standards;
• The products sold must be consistent with the published information (including product descriptions, specifications and parameters);
• The goods must be authentic, and sellers must respect the intellectual property rights of others and are not allowed to sell illegal products;
• Items must be brand new, second-hand items or antique jewelry are not allowed to be sold;
• The selling price of a single product shall not exceed US$125,000;
• Merchants must be existing sellers on the Amazon platform and need to have at least 12 months of marketing experience on the Amazon platform;
• Sellers must have a physical store with an annual revenue of at least $50,000.

In addition, sellers must meet certain performance standards:

• The order cancellation rate shall not exceed 1%;
• The cancellation rate must not exceed 2.5%;
• The late delivery rate shall not exceed 4%.

Intellectual property protection

Amazon strictly prohibits listing products that infringe the intellectual property rights of brands or other rights owners. Common types of infringement include patent infringement, copyright infringement and trademark infringement. To avoid infringement, sellers can take the following measures:

• Use Google Patent Search to query product keywords;
• Use Google’s image recognition function to compare images;
• Judge whether a product is protected by a patent based on the price and minimum order quantity provided by the supplier;
• Infer whether the product is patented based on market demand and customer feedback.

If a seller receives an infringement notice, they should respond immediately and explain the situation. If you have a cooperative relationship with the rights holder, you can ask them to withdraw the complaint.

Tips for selling jewelry on Amazon Handmade

Amazon Handmade is a marketplace specifically for handmade or uniquely designed products, especially for small jewelry sellers who want to tap into Amazon’s massive buyer base while maintaining their own identity. To succeed in this market, sellers need to pay attention to the following:

• Should be sold on at least two marketplaces at the same time, such as Etsy;
• Incorporate an active social media strategy and PPC advertising to increase exposure;
• Provide excellent customer service because every review counts;
• Communicate with buyers quickly and effectively, especially when dealing with returns or backorders;
• Comply with all regulations regarding product, brand, listing, performance and quality.

Finally, it’s worth noting that it’s not easy to find handmade jewelry on Handmade, so sellers need to attract potential customers through advertising and social media promotion.

We hope the above information will help you better understand and comply with the regulations for selling jewelry on Amazon, and be successful on the Handmade marketplace.