How to optimize Amazon automatic advertising: detailed explanation of timing and strategies

On the Amazon platform, automatic advertising is an effective tool used by many sellers to increase product exposure. However, there are still many questions about how to use this tool correctly, especially in terms of when to launch ads and how to select and optimize keywords. This article will integrate relevant knowledge to help you better understand and use Amazon automatic advertising.

The best time to turn on automatic advertising

Many Amazon sellers don’t know when to turn on automatic advertising. In fact, turning on automatic advertising as soon as the product is put on the shelves is a feasible strategy. But what is more important is to determine whether the system has fully recognized the product to avoid a large number of invalid clicks caused by the system not fully recognizing the product. Here are a few ways to tell if your system has fully recognized your product:

• View recommended keywords: Add the ASIN to be placed into automatic ads and select “Manual placement”, and the system will provide recommended keywords. If it is found that the recommended keywords are not highly relevant to the product, it means that the system has not fully recognized the product.
• View recommended categories: On the product placement page, observe whether the system has recommended categories. If you find that there is no recommended category for ASIN, it means that Amazon has not fully recognized your product.
• Check recommended product placement: On the “Each Product” page, observe whether the system has recommended ASINs for placement. If you find no recommended ASIN, it means Amazon has not fully recognized your product.

Automatic advertising keyword selection and optimization

Automatic advertising keywords refer to a series of keywords automatically generated by the Amazon system based on the title, key features and description information of the product when the seller enables automatic advertising. Although automated ads can increase product exposure and clicks, some of these keywords may be ineffective and may not convert into actual sales. Therefore, it is crucial to select and optimize keywords in automated ads.

How to select keywords

• Data Analysis: Analyze automated ad performance data through Amazon Advertising reports. Pay attention to keyword data such as clicks, conversion rates, costs, and sales to determine which keywords are effective and which are ineffective.
• Keyword Match Types: Amazon offers three keyword match types: broad match, phrase match, and exact match. According to the actual situation, select the appropriate match type.
• Negative keywords: Setting negative keywords can prevent ads from being displayed in searches related to negative keywords, thereby reducing unnecessary clicks.
• Ad groups and campaigns: Divide keywords into different ad groups and campaigns, and manage and monitor keyword performance based on product features and advertising goals.

Criteria for selecting keywords

• Relevance: Keywords must be relevant to the product.
• High click-through rate and conversion rate: The click-through rate and conversion rate of keywords are key indicators for measuring keyword performance.
• Low cost and high sales: Great keywords will not only generate high click-through and conversion rates, but also high sales.

Solving the problem of low advertising exposure

If you find that your Amazon automated ads are getting almost no impressions, possible reasons include:

• Unpopular product: The product has a small audience and low exposure rate.
• Ad bids are too low: Low bids lead to low rankings, which in turn affects exposure.
• Insufficient optimization of Listing: The effect of automatic advertising is closely related to the quality of Listing.

In order to optimize automatic advertising, merchants should improve product page information so that it can obtain better exposure positions.

Conclusion

Through the above analysis, we can see that on the Amazon platform, it is very important to correctly turn on automatic advertising and select and optimize keywords. Only when the system fully recognizes the product will it be easier to turn on automatic advertising to produce excellent results. In addition, through data analysis, keyword matching type selection, negative keyword setting, ad group and campaign division, etc., keywords can be better managed and optimized. I hope this article can help you better understand and use Amazon automatic advertising to increase product exposure and sales.