How Amazon sellers can effectively manage and prevent infringement risks

Infringement occurs frequently on the Amazon platform, including infringement of trademark, copyright and patent rights. For cross-border sellers, it is crucial to take a series of preventive and rights protection measures. This article will integrate the content of multiple reference articles to provide sellers with a comprehensive infringement management guide.

1. Preventive measures

1. Brand registration

Through brand registration, sellers can obtain brand protection on the Amazon platform, thereby adding a layer of protection to the brand.

2. Automatic brand protection

Using machine learning technology, the system can identify and remove potentially bad product information and reduce the risk of infringement.

3. Proactively report infringements

Use the tools provided by Amazon to proactively report violations and protect your own rights.

2. Specific steps

• Log in to the brand registration page (https://brandregistry.amazon.com) and select “Report Violation”.
• Select an Amazon marketplace and click text or image search to identify and report violations.
• Select the violation items that need to be reported and specify the type of infringement in “Select Issue Type”.
• Fill in the relevant information according to the prompts to submit the report.

3. Prevent image infringement

1. It is prohibited to steal other people’s pictures

When publishing product images, you must not steal other people’s images, otherwise your account may be frozen or your sales rights may be revoked.

2. The product itself cannot be infringing

• No other brands’ trademarks, logos or watermarks may be printed.
• Sales of luxury goods, popular film and television works, etc. require official authorization.

4. Complaints and handling after infringement

1. Check and delete infringing products

Once an infringement issue is discovered, the relevant products should be removed from the shelves immediately and the complaining party should be contacted to try to reconcile.

2. Submit a complaint

• Check Amazon emails in detail and write a targeted complaint letter.
• Be sincere in your tone, admit your mistakes, and propose improvements.

3. Response to copycat infringement

• For any unauthorized selling behavior by the brand, delete the relevant listing immediately.
• Actively contact the complainant and develop improvement measures.

5. Key points to avoid infringement

1. Ensure regular supply channels

• Comprehensively understand the supplier’s production capabilities and qualifications to avoid selling imitation products.

2. Obtain brand authorization letter

• If you are selling a certain brand of goods as an agent, you need to obtain an authorization letter from the brand in advance.

3. Avoid product listing infringement

• Use original images and avoid using other people’s brand names.

4. Set a unique store name

• The store name must not involve other people’s registered trademarks.

6. Amazon Japan site’s solution for copycat infringement

1. Brand registration complaint

• Registered brands can complain about infringement through the brand registration team.

2. Test purchase

• Use a private account to purchase infringing goods as evidence.

3. Submit a complaint case

• Submit a complaint to Amazon containing the necessary information.

4. Seek legal support

• If self-help solutions fail, you can consult an intellectual property lawyer.

7. How to check whether the product brand is infringing when selecting products

1. Trademark rights certification

• Sellers need to upload a trademark license for brand certification.

2. Invention patent rights

• Be careful not to infringe on invention patent rights owned by others.

3. Design patent rights

• Avoid using images and descriptions that resemble other people’s designs.

8. Highly infringing products on Amazon

1. Fascia gun

• Ensure that product design does not infringe HYPERICE’s registered trademark.

2. Push-up training board

• Avoid selling products that have been patented by Power Press Company.

3. Portable exercise board

• Bodyboss has registered a patent and similar products are not allowed to be sold without authorization.

4. Home Yoga Circle

• Be careful not to infringe on registered appearance patents for yoga rings.

9. Infringement risk management

1. Strengthen awareness of intellectual property protection

• Understand relevant laws and regulations and seek professional legal advice.

2. Improve product familiarity and professionalism

• Take precautions before they happen and avoid unnecessary trouble.

10. What to do if an Amazon seller is warned by a brand of infringement

1. Analyze the specific circumstances of infringement

• Analyze whether there is any infringement according to the platform notification.

2. Take appropriate measures

• If the infringement is confirmed, remove the product from the shelves and contact the other party to communicate and resolve the issue.

3. Response to court prosecution

• Seek the help of a professional lawyer to evaluate whether to respond to litigation or settle.

11. Amazon product selection methods to prevent infringement

1. Pay attention to supply details

• Choose regular suppliers and sign legal contracts.

2. Understand product availability

• Confirm whether the product is independently developed and avoid selling infringing products.

3. Self-examination

• Understand the selected product thoroughly and make basic inquiries.

4. Follow Listing pictures and texts

• Make sure the content is original or authorized.

12. Amazon Brand Infringement Compensation Application Process

1. Actively apply for compensation

• After discovering infringement, contact the infringer to discuss compensation matters.

2. Class action lawsuit application for compensation

• Gather evidence and seek compensation through a class action lawsuit.

13. Tips on writing apology letters for Amazon brand infringement

1. Sincere attitude

• Use written expression to avoid defensive emotions.

2. Clarify the reasons for infringement

• Provide detailed and accurate data demonstrating improvement measures.

3. Develop improvement plans

• The plan should be targeted and operable.

Through the above measures, sellers can not only effectively prevent infringement incidents, but also take quick action when encountering infringement to protect their own rights and interests and maintain their brand image.