Comprehensive analysis of Amazon seller operating skills: from basic operations to advanced strategies

For Amazon sellers, whether they are new or experienced, it is crucial to master a series of effective operational skills. This article will comprehensively introduce some of the key skills required by Amazon sellers, covering daily operational details, product management, customer service and market strategies.

Basic operating skills

Download the video in the comments

What should I do if a customer uploads a useful review video but wants to save it? It’s very simple. Just hold down Ctrl+U to open the web page source code page, search for the MP4 file to find the video address, copy the link and open it in a new browser window to download.

View Listing’s authoritative link

Want to get the authoritative link of the current listing page for off-site promotion? Just press Ctrl+U on the listing page to open the source code view, and then search for the Canonical tag. The URL pointed to by the tag is the authoritative link.

View products after BSR 100th place

Although Amazon officially no longer displays the specific rankings after BSR 100, more detailed data can still be obtained through third-party tools or specific websites, which is helpful for analyzing market trends.

Product Management and Optimization

Return fee issue

Understanding the various fee regulations for returns, including who bears the freight, return conditions, etc., can help avoid unnecessary financial losses.

The importance of keyword setting

The choice of keywords directly affects the position of the product in the search results, so special attention should be paid to the accuracy and coverage of the keywords to improve the visibility of the product.

Use brand analysis tools

The brand analysis function provided by Amazon can help merchants analyze the performance of specific keywords and guide subsequent product promotion activities.

Mobile mode preview page

Sometimes you need to check the mobile display effect. You can switch to the mobile view through the browser’s developer tools.

Get keywords for competing products

You can obtain a list of keywords used by competitors through specific channels, which can help you better position your own products.

Operational strategy

Create a high-quality seller account

A complete seller profile can increase buyers’ trust, including setting an attractive store name, detailed descriptions and beautiful pictures.

Choose the right product

Select products that are popular in the market and have potential for growth, and carry out differentiated innovation on this basis.

Establish a stable supply chain

Find reliable suppliers and maintain good cooperative relationships to ensure sufficient supply and stable quality.

Improve customer service quality

Responding quickly to customer inquiries, accurately describing product information, and providing satisfactory after-sales service are the keys to winning customer praise.

Utilize platform resources

Make full use of the advertising, logistics, data and other services provided by Amazon to improve sales efficiency.

Follow competitor trends

Always pay attention to changes in your opponents and adjust your strategies accordingly.

Reasonable pricing

Set reasonable prices based on market demand and competition to attract more buyers.

Build brand image

Create a unique corporate image and continue to promote and enhance brand awareness.

Ensure product quality

Choose high-quality suppliers and continuously improve product quality to meet consumer needs.

Category Specific Guide – Children’s Toys

Understand the market overview

As one of the world’s largest children’s toy consumer markets, the United States has exceeded US$31 billion.

Adhere to safety regulations

Be familiar with and comply with relevant regulations such as ASTM F963 and CPSIA to ensure the safety of toys.

Master the sales rules

Be familiar with Amazon’s sales terms for children’s toys, such as prohibiting the sale of toys containing harmful substances.

Analyze competitive situation

Study the situation of competitors and adjust marketing plans in a timely manner.

Improve after-sales service

Provide timely and effective after-sales support to enhance customer trust.

Apply marketing strategies

Learn keyword optimization techniques, enrich the content of product details pages, and promote conversions.

To summarize the above, whether it is a basic how-to guide or a complex marketing strategy, every point is crucial. We hope that the above information can help Amazon sellers better manage their business and stand out in the fierce competition environment.