Detailed explanation of the entire Amazon account cancellation process and effective pricing strategies
As one of the world’s largest e-commerce platforms, Amazon has strict requirements for sellers. Recently, Amazon blocked and deleted more than 39 million advertisements and canceled more than 13,000 sales accounts for trying to extort money. In addition, sellers often encounter situations where they need to cancel their accounts. This article will introduce in detail the Amazon account cancellation process, precautions and effective pricing strategies.
Things to note before canceling your account
Before canceling the account, the seller needs to backup the account information and settle funds. Specifically, sellers need to export account data and order records for subsequent inquiries and processing; at the same time, sellers need to ensure that there are no unsettled funds in the account and withdraw the balance or use it for refunds and compensation. In addition, sellers also need to pay attention to the following points:
- Close all transactions and orders: Before logging out of your account, sellers should ensure that all ongoing transactions and orders are closed. This includes handling unshipped orders, handling returns and refund requests, and handling customer communications appropriately.
- Clear inventory and remove product listings: Before canceling the company’s Amazon seller account, sellers should clear inventory and remove all product listings from the Amazon platform. This includes selling out or appropriately disposing of inventory and removing products from the Amazon platform.
- Cancel the contract and subscription with Amazon: Before canceling the company’s Amazon seller account, the seller needs to cancel the contract and subscription with Amazon. This includes canceling Amazon-related subscription services, payment settings, and more.
How to cancel your account
Sellers can log out by selecting “Close Account” on the “Account Information” page of Amazon Seller Center. During the cancellation process, the seller needs to provide account security information, select the reason for cancellation, and confirm the cancellation operation. After logging out of the account, the seller will no longer be able to log in to the Seller Center, but can still view account history and order information.
Problems you may face after canceling your account
After canceling the account, sellers may face some problems, such as query and management of account history, processing of refunds and compensation, termination of Amazon services, etc. Therefore, sellers need to do relevant processing and backup work before canceling their accounts to avoid losses and trouble caused by account cancellation.
Things to note when re-registering with Amazon
If you want to successfully re-register with Amazon, you need to follow these steps:
- Use new contact information: You will need to register a new account using an email, phone number, and other information that has not been previously associated with Amazon.
- Use a new IP address: Your IP address has been recorded by Amazon in the Amazon store you previously registered. If you re-register using the same IP address, the system will assume you are still using the same account. Therefore, you need to re-register with a new IP address.
- Make sure that the information for the newly registered account is not related to the previous account: If you use the information related to the previous account when you re-register, your registration request will likely be rejected.
Effective pricing strategy
Whether it is a boutique seller or a distribution-type seller, there is an urgent need to establish an effective pricing strategy. Here are three effective pricing strategies:
Cost-based pricing strategy
The advantage of this strategy is that it is easy to implement. Cross-border sellers do not need to do extensive customer and market research to ensure a certain product profit margin.
Competition-oriented pricing strategy
With this strategy, your product price only needs to be close to the price set by your competitors. However, as the cross-border e-commerce market continues to expand, you need to always pay attention to the pricing of your competitors’ products to grasp the position of your product pricing in the competition.
Value-oriented product pricing strategy
This strategy is more complex than the above two strategies because cross-border sellers need to price based on the buyer’s definition of the value of the product, rather than based on the actual cost. With this strategy, cross-border sellers must not only conduct market research but also customer analysis.
The above is a detailed explanation of the entire Amazon account cancellation process and effective pricing strategies. I hope it will be helpful to you.