Detailed explanation of the basis and principles of Amazon product selection
In the field of e-commerce, product selection is a crucial skill, especially on Amazon, the world’s largest e-commerce platform. How to choose suitable products not only affects the store’s operating data, but also directly determines the future business direction. This article will combine different sources to systematically analyze the basis and principles of Amazon product selection to help sellers better plan their products.
The importance of Amazon product selection
On the Amazon platform, a reasonable product selection strategy can bring sales and benefits to sellers. Good product selection can support future development and help merchants create best-selling products [][[2]]].
Basics of Amazon product selection
1. Market demand
Ensuring that the selected product has a large demand in the market is the primary basis for product selection. It is recommended that sellers focus on people’s daily needs products, such as clothing and shoes. These products play an indispensable role in consumers’ daily lives [].
2. Avoid high competition categories
When selecting products, sellers need to avoid choosing red ocean categories with fierce competition. Paying attention to the popularity and market competitiveness of each product, and choosing some products that are moderately popular but less competitive will help increase the success rate [][[2]]].
3. Product profit
The ideal product profit should be between 30% and 50%. Although the profit of some products on the market may reach several hundred, the popularity of high-priced products in the mass market is usually low, which deserves attention [][[2]]].
4. Price per customer
The ideal customer price should be higher than $15. Products with low customer unit prices often result in limited profit margins for merchants, thus affecting overall profitability [].
5. Product sensitivity and transportation convenience
Choose products that avoid sensitive goods and dangerous goods, as they have a higher risk of loss during transportation. In addition, products should preferably have characteristics that facilitate logistics and transportation, which will help ensure the stability of the supply chain [ ].
6. Risk of infringement
When selecting products, merchants must ensure that the selected products do not involve any infringement, including brand or packaging infringement. This is an important step in protecting one’s own business interests and avoiding potential disputes [][[2]]].
Principles of Amazon product selection
1. Product quality and reputation
The quality of a product is directly related to user ratings and reviews, which also have a significant impact on consumers’ purchasing decisions. Paying attention to product quality and reputation is the cornerstone of long-term development [ ].
2. Market research and trend analysis
It is important to understand market demand, including competitor performance and the latest consumer trends, and decide the direction of product selection through market research and trend analysis【】.
3. Consumer spending habits
Analyze consumers’ consumption habits to grasp their real needs and ensure that the selected products can meet the actual needs of the market. The economic foundation determines the superstructure, and accurately grasping trends allows merchants to better plan product lines [].
4. Platform features
When selecting products, you need to consider the characteristics of the platform, such as Amazon’s business philosophy and best-selling categories. Understanding the products strongly supported by the platform will help increase the exposure and sales of the products [].
5. Supply chain selection
Prioritize upstream primary sources of supply and avoid products that go through multiple intermediaries in order to maintain advantages in price and profit. This is particularly important for cross-border e-commerce exporters [].
The above content brings together the core basis and principles of Amazon product selection, aiming to help sellers who are about to enter or are currently operating to make better product selections, thereby improving the operational efficiency and revenue performance of the store.