How to check the seller’s past sales and effective tool recommendations on Amazon
With the rapid development of cross-border e-commerce, more and more consumers choose to shop on platforms such as Amazon. In order to help sellers better understand the market conditions and competition, this article will introduce how to check the past sales of Amazon sellers and the available tools.
How to check the seller’s past sales
1. Use third-party software
Checking sales through third-party software is a simple and efficient method. This type of software can provide historical sales data of products, but it should be noted that the quality of these software varies, so you must be careful when choosing.
2. Evaluate daily inventory as a buyer
Sellers can calculate product sales by observing daily inventory levels on different dates. Although this method is accurate, it takes a long time. In addition, some products may have purchase quantity restrictions, making this method unavailable.
3. Valuation based on the number of store reviews
The number of reviews on the Amazon platform is relatively small compared to other e-commerce platforms. While the number of reviews can provide clues to sales, be cautious when relying on this method as the reference value of reviews may decrease over time and the calculation process is complicated.
4. Add products to shopping cart
Sellers can evaluate their inventory by adding products to their shopping cart. When the purchase quantity is modified to the maximum value (such as 999) and the system reports that the inventory is insufficient, the seller can know the actual inventory of the product.
Recommended Amazon sales query tools
1. Jungle Scout
Jungle Scout provides a Chrome extension that can capture sales data, BSR rankings, inventory information and product reviews of competing products in real time. Although the plug-in cannot be bound to an Amazon account, users can get accurate sales forecasts.
2. Tracker M
Tracker M is a free Amazon query tool, officially supported by Amazon, and can be used directly online on mobile phones. It provides sellers with convenient product sales inquiries.
3. Marketplace Pulse
Marketplace Pulse focuses on store analysis and monitoring, and can help sellers monitor data from major cross-border e-commerce markets. Through this tool, sellers can analyze thousands of data points and obtain competitor rankings and product information.
The above tools each have their own advantages and disadvantages, and sellers can choose the appropriate tool according to their own needs. At the same time, understanding your competitors’ operating strategies will help improve your own sales performance.
Summary
Understanding how to check the past sales of Amazon sellers and mastering related tools are the keys for sellers to successfully operate on the e-commerce platform. By using the above methods and tools, sellers can better respond to market changes and improve their competitive advantage. For more in-depth information, please pay attention to relevant industry news.