Basic product selection methods for Amazon novices: 1688 product selection method, store tracking method and crowd category mining method
On the Amazon platform, product selection is a crucial step for every novice seller. The following will combine the 1688 product selection method, store tracking method, and crowd and category mining method to comprehensively analyze how to improve the success rate of product selection.
1. 1688 product selection method
The 1688 website is a commonly used platform for Amazon sellers. Although its price may not be the lowest, its product line is very complete. This site not only provides products for cross-border e-commerce, but also has many popular products in the domestic market suitable for sale on Amazon. Some powerful suppliers can keep up with market development trends and have strong R&D capabilities. Such suppliers are usually able to respond quickly to market demand and help sellers make better decisions on product selection. For novice sellers, relying on new products from these suppliers can greatly reduce the stress of product selection.
When implementing this method, sellers should pay more attention to supplier information and systematically collect their research and development directions to determine product selection strategies. It should be emphasized that although each product selection method has its scope of application, using the appropriate method will significantly improve the success rate. It is also important to conduct research on the market characteristics of other e-commerce platforms to identify suitable product paths.
2. Store tracking method
Observing competitors’ stores is an effective way to improve your product selection capabilities. Novice sellers can get inspiration and shorten product selection time by paying attention to the product selection ideas of excellent stores. You can choose to follow new product releases from these stores, just make sure you can find similar products to stock.
In particular, some sellers will focus on tracking stores in the US market, which is an effective product selection strategy. Although there are differences in operational technology between Chinese and American sellers, American sellers often have more accurate market insights. Sellers can record and track their product dynamics by visiting the product details page and clicking the store name under “sold by”. At the same time, through professional tools such as “Seller Wizard” and other software, you can easily check the latest status of store products. This not only effectively saves time, but also improves product selection efficiency.
3. Crowd and category precise mining method
Crowd mining method
Identifying the consumer needs of specific groups of people is another important product selection strategy. By studying the review section of a certain type of product, you can gain a deeper understanding of users’ purchasing tendencies. Click on the buyer’s avatar to track their purchase history, and you may discover many unexpected products, thereby broadening your product selection ideas.
Category mining method
Although Amazon has always advocated “emphasis on products and light on stores”, the market trend is gradually transforming to “emphasis on stores”. Producing focused and segmented category products will be a good development direction in the future. This not only improves product relevance but also increases conversion rates and profit margins. In terms of product selection, it is recommended that sellers focus on specific sub-categories, such as selecting products of interest in various categories in depth, for example, gradually digging from the “Baby” category to “Cloth Diaper Accessories”.
Through the comprehensive application of these three methods, novice sellers can make the product selection process on Amazon more smooth and improve their market competitiveness.