The definition and customization strategy of authoritative links on the Amazon platform
On the Amazon platform, authoritative links are unique links that cannot be modified and are generated by the system, which is crucial for the performance of website pages in Google search engines. Authoritative links represent Amazon’s official recognition of a specific page. Its weight is higher than other affiliate links and is generated based on the Amazon Listing itself.
The relationship between authoritative links and titles
The authoritative link contains five keywords, and the weight of these keywords in the site is extremely important. These five keywords are extracted from the product title, so it is important to ensure that you extract relevant and promotional words. If irrelevant or unimportant words are captured, subsequent product promotion will be particularly difficult.
Specific steps for authoritative link customization
To customize authoritative links, first, you need to write your title to include only the five keywords you want to be crawled. The system will process these keywords within 24 hours, and once the crawl is complete, additional terms can be added later. This strategy can help improve search rankings for specific keywords and increase product exposure.
How to check authoritative link keywords
Users can visit the product details page and right-click to select “View Network Source Code”. Then, press the key combination (Ctrl+F) and search for “canonical” to find the link that appears after “canonical”. This is the authoritative link, and the keywords in the link are the keywords that were successfully crawled.
Other uses of authoritative links
In addition to being used to attract traffic outside the site, authoritative links can also help increase the weight in the Google search engine. Having the flexibility to use authoritative links is also very helpful when conducting product reviews. By rationally utilizing these links, the market performance of the product can be effectively improved.