How to find hot-selling products through foreign social media product selection

As more and more Chinese sellers flood into the Amazon platform, competition is becoming increasingly fierce. The sales life cycle of goods in the market is shortened, and they quickly go from explosion to decline. Therefore, many sellers have begun to seek inspiration from foreign social media in order to discover popular products early in the trend and thereby earn huge profits.

The impact of social media on consumer purchasing behavior

Social media has penetrated into every aspect of people’s lives and changed traditional purchasing habits. Many consumers purchase new products through e-commerce platforms after learning about them on social media, making social media an important reference for product selection. Platforms such as Facebook, Instagram, Twitter, and YouTube are all product selection tools worth paying attention to.

Product selection strategy

1. Use the evaluation group to select products
   For novice sellers, joining a social media review group is a good choice. In these groups, you can look at products reviewed by other sellers to find inspiration and direction. These mature sellers usually undergo rigorous preliminary preparations, and the products they choose often have high market potential. It is recommended that novice sellers register for a Facebook account and join relevant groups to obtain valuable product selection information.

2. Discover hot products with TikTok
   With the rise of the short video platform TikTok, many products first became popular on the platform and then sold well on e-commerce platforms. Novice sellers can browse relevant videos on TikTok to learn about current fashion trends and discover potential hot-selling products.

3. Data analysis using YouTube’s Tubebuddy
   Video is an effective communication medium, and YouTube provides sellers with rich product selection tools. With the help of the Tubebuddy plug-in, sellers can enter keywords and view user search volume and growth trends of related products. This can not only provide a basis for product selection, but also provide a reference for setting advertising keywords.

4. Follow a variety of social media
   In addition to the above platforms, social tools such as Pinterest, Snapchat and WhatsApp can also help sellers capture the latest consumer trends. Novice sellers should keep an eye on these media and obtain information in a timely manner.

Through these strategies, sellers can more effectively grasp the pulse of the market, thereby improving the success rate of product selection and enhancing market competitiveness. Changes in social media and consumer activity directly affect product sales performance, so it is crucial to continuously pay attention to and analyze this information.