The reasons for the sudden drop in Amazon product sales and their countermeasures
During the Amazon sales process, a sudden drop in product sales is a headache for sellers. Decline in sales can be caused by internal or external factors. This article will explore the reasons for the decline in sales from these two aspects and provide corresponding solutions.
Internal factors
Modify product node
Modifying product categories or nodes may cause the Amazon A9 algorithm to rematch keywords and target customers, thus affecting changes in traffic. If the seller thinks that the current product node is not suitable, he can modify it to a more suitable node. However, if the modification is improper, it will lead to a reduction in traffic. Therefore, when modifying nodes, sellers should consider carefully and ensure that the new node is highly consistent with the product.
Product exposure decreased
Reduced product exposure may lead to lower organic rankings, which in turn affects traffic and order volume. Sellers need to pay close attention to product exposure and take timely measures to optimize keywords, adjust advertising strategies, etc.
Product complaints
Receiving product complaints may result in Amazon’s invisible demotion of the product. Sellers need to quickly find the cause of the complaint, make timely corrections and appeal to Amazon, and at the same time obtain more traffic by reducing prices, increasing ad bidding, etc.
Product quality and safety issues
Product quality and safety issues are one of the important reasons for the decline in sales. Even if only a few buyers complain, it can severely impact sales. Therefore, sellers need to ensure product quality and actively resolve complaints.
Keyword ranking decreased
A decline in keyword rankings will lead to reduced product exposure and reduced traffic. To increase sales, you should first improve your keyword rankings and attract more potential customers.
External factors
Lost shopping cart, being followed by others
Losing your shopping cart or being copied will affect your traffic and order volume. Sellers need to crack down on copycat behavior, find out the reasons for losing shopping carts, and take corresponding measures.
The product is included in Add-on Item
Products included in Add-on Item may cause the shopping cart to be reduced. Appropriate price increase to cancel the Add-on Item mark will help improve the shopping cart conversion rate.
Seasonal or holiday products
There is instability in the sales of seasonal and holiday products. Sellers need to develop a sales plan based on product features to prevent sales fluctuations.
End of advertising or marketing campaign
Sales may suddenly drop after an advertising and marketing campaign ends. Regular promotions can help maintain steady sales growth.
The impact of medium and negative reviews
A product receiving moderate or negative reviews may result in lower weight and reduced traffic. Sellers should increase the number of positive reviews and actively communicate with customers to solve problems.
Conclusion
When selling on Amazon, sellers need to always pay attention to changes in internal and external factors and adopt corresponding strategies to maintain stable product traffic and increase sales. By understanding the causes of various situations and taking targeted measures, sellers can better adapt to market changes, stay competitive, and achieve long-term sales growth.