Amazon sales plummet: comprehensive analysis of the reasons behind and coping strategies

Sales are one of the key indicators to measure the health of Amazon stores. However, when sales decline sharply, many sellers are often confused. This article will combine the content of the two articles to conduct an in-depth analysis of the various possible reasons for the plummeting sales and propose corresponding countermeasures.

The influence of competitors

On the Amazon platform, the presence of competitors will undoubtedly have a direct impact on sellers’ order volume. This impact is particularly significant when competitors use various means to seize market share.

• The golden shopping cart was robbed: According to statistics, up to 80% of the orders on the list belong to sellers with shopping carts. Therefore, once the shopping cart is taken away by other sellers, product sales may be seriously affected.
• Super low price: Even if you have a shopping cart to get most of the orders, if there is a seller on the list selling products at a very low price, their price advantage will still pose a threat to sales.

Product Listing weight decreases

Amazon will give each list different weights based on different factors. This weight directly affects the ranking of the product in keyword searches. If the list weight decreases, it means that the product ranking declines, which in turn affects the number of orders.

• Product out of stock: When a product shipped using FBA is out of stock in the warehouse, the weight of the list will inevitably be reduced.
• Increase in negative reviews: The quality of reviews is one of the important factors affecting product rankings. If there is a large amount of negative feedback in a short period of time, it may cause the listing score to drop sharply and the weight to drop accordingly.
• Account banned: Although it may be successfully unblocked in the end, the product cannot be sold normally during the ban period, and the lack of orders for a long time will also lead to a reduction in weight.
• Store performance is too low: Amazon attaches great importance to the overall performance of the store. Poor performance will not only lead to a decrease in weight, but may even lead to the closure of the account.

End of advertising and promotions

Sellers often increase sales by placing ads or participating in promotional activities. However, when these activities end, sales usually fall back to a certain extent. Therefore, when there is a sudden drop in sales, you should check whether it is due to the discontinuation of advertising or promotional activities.

Other possible factors

In addition to the competitive pressure and weight changes mentioned above, there are other factors that cannot be ignored that may lead to a decline in sales:

• Incorrect link classification: Amazon sometimes automatically adjusts product classifications. If the new classification does not match the product, it may result in a significant decrease in traffic.
• Advertising spot changes: Advertising traffic is particularly important for newly launched products. Once the ad placement changes (such as moving from the search results homepage to the details page), it may lead to a decrease in traffic quality and a decrease in conversion rate.
• Keyword natural ranking decline: Regularly monitoring changes in keyword rankings can help identify problems in time.
• Receive negative comments: A single negative comment can have a devastating impact on new product links and needs to be dealt with as soon as possible.
• Items being sold along the way: Although it is difficult to completely avoid it, prevention in advance is still necessary.
• Poor account performance: Prolonged performance problems will affect account security and sales ability.

Faced with declining sales, sellers should quickly identify the problem and take targeted measures to improve it to avoid a vicious cycle.