Amazon Seller Backstage Operation Guide: FBA Logistics and Store Management

1. Log in to the seller’s backend

First, you need to log in to the Amazon seller’s backend. Find “Seller Center” in the upper right corner of Amazon’s homepage and click to enter, then enter your seller account and password to log in to the seller’s backend.

2. Store settings

After logging into the seller’s backend, the first step is to set up the store. In the “Store Settings” page, sellers can edit information such as store name, store description, contact information, etc. In addition, sellers can also set distribution methods, return policies, product brands and other information.

3. Product Management

In the “Product Management” page of the seller’s backend, sellers can add, edit and delete their own products. The seller needs to fill in basic information such as product name, price, description, pictures, etc. In addition, sellers can also set product categories, keywords, shipping costs and other information.

4. Order management

In the “Order Management” page of the seller’s backend, sellers can view and manage their orders. The seller can view the details of the order, such as buyer information, payment status, distribution method, etc. Sellers can also perform order shipping, refunds, cancellations, etc.

5. Report Center

In the “Report Center” page of the seller’s backend, sellers can view their store’s sales reports, inventory reports, advertising reports, etc. Sellers can analyze the sales of their stores based on the data in the report and then adjust their sales strategies.

6. Advertising Management

In the “Ad Management” page of the seller’s backend, sellers can create and manage their own advertising campaigns. Sellers can select ad types, locations, keywords, etc., and then set ad budgets and bids. Through advertising management, sellers can increase product exposure and sales.

7. FBA logistics operations

1. Conversion mode

If you want to use Amazon’s FBA logistics model, sellers must convert the products that are already on the shelves to the FBA logistics model. Sellers can do this in the “Manage Inventory” subtab under the “Inventory” tab. Amazon will give sellers two options, “Convert Only” and “Convert and Send Inventory.” “Convert only” means that the seller only converts the product to FBA logistics mode, and “convert and send inventory” means that the seller will not only convert the product to FBA logistics mode, but also immediately send the product to Amazon’s warehouse. Generally, sellers will not ship only one product to Amazon’s warehouse, so you can choose the “Convert Only” option first. After all the products that need to be sent are converted, the seller can send all the products together.

2. Create a plan

After the seller converts the shipping mode of the product, he needs to create an FBA delivery/replenishment plan. The plan is also created in the “Manage Inventory” sub-tab under the “Inventory” tab. The main steps of FBA delivery/replenishment plan include selecting the warehousing plan and setting the warehousing plan.

(1) Select the warehousing plan

When creating an FBA delivery/replenishment plan, sellers must first clarify whether they want to create a new warehousing plan or add it to an existing warehousing plan. Creating a new warehousing plan means that the seller wants to create a separate FBA delivery/replenishment plan, while adding to an existing warehousing plan means that the seller wants to add the goods when he already has other FBA delivery/replenishment plans. A choice made in joining another plan. In addition, when selecting a warehousing plan, sellers also need to pay attention to filling in the shipping address and packaging type of the goods according to their own circumstances.

(2) Set up storage plan

After selecting the warehousing plan, the seller can start setting the quantity in the warehousing plan, preprocessing the goods, labeling the goods, checking the shipment, etc. When setting up a warehousing plan, one of the most critical tasks is setting the quantity and labeling the goods.

• Set quantity: It means setting the quantity that the seller wants to send/replenish, and the seller needs to fill it in truthfully.

• Labeling products: This is the work done so that Amazon can inventory and classify the products after receiving them. It is divided into product labels and box labels.

3. Follow up on feedback

After creating the FBA delivery/replenishment plan, the seller will deliver the packaged goods to the logistics channel, and then send them to Amazon’s site warehouse. What the seller needs to do at this time is to follow up on Amazon’s feedback at all times. Sellers can view the inventory, prices, sales and recommendations of the goods in the Amazon FBA warehouse in the three sub-tabs of “Manage Inventory”, “Manage Amazon Inventory” and “Inventory Planning” under the “Inventory” tab in the TAB function section, and then Manage products under your own FBA logistics model based on Amazon’s feedback.

The seller’s backend is an important tool for sellers to manage their stores, products and orders. Through the seller’s backend, sellers can easily carry out store setup, product management, order management, report analysis and advertising management. Sellers need to master how to use the seller’s backend in order to better manage their stores and improve sales performance.