Amazon’s complete guide to free traffic: a two-pronged approach inside and outside the site
When operating a store on the Amazon platform, obtaining traffic is crucial, and advertising is one of the most important ways. However, advertising requires investment, and for some sellers, they may be more concerned about how to get traffic without spending money. This article will help sellers increase product exposure and sales opportunities by combining free traffic guidance methods inside and outside the Amazon site.
Free traffic flow tips on Amazon
1. New product traffic support
Amazon provides a 2-week free traffic support function for new products. During this period, Amazon will provide new products with more exposure opportunities and help sellers build a certain reputation. In order to make the most of this traffic support period, sellers should optimize titles, keywords, QA and other content before listing.
2. Amazon Advertising
While Amazon Advertising is primarily a paid promotion tool, it also offers some free features. For example, Sponsored Brands provides free placement to help increase product visibility on search results pages.
3. Amazon Brand Store
Brand Store is a free brand page that allows sellers to create their own brand display page. By displaying product ranges, brand stories and other content, sellers can increase brand exposure and customer engagement.
4. New version/new model
By setting a new version or model of the product, sellers can get a free prime position in the original product’s listing to display the latest upgrade of the product. This is an effective way to attract traffic for free.
5. Amazon Posts
Amazon posts are a free way to showcase your brand’s shopping experience. Through lifestyle images and descriptive titles, sellers can increase the visibility of their brands and products. In addition, you can also send emails to brand followers, recent buyers, etc. to help build user attention.
6. Amazon promotions
Amazon often holds various promotional activities, such as special sales, flash sales, buyer shows, etc. Participate in these events to gain free exposure and sales opportunities.
7. Amazon Brand Flagship Store
The brand flagship store is a completely free traffic portal that can be combined with brand followers to design and optimize the content of the brand page to increase brand exposure.
8. Amazon recommendation system
By providing high-quality products and a good customer experience, your products have the opportunity to be recommended to more customers by Amazon’s recommendation system.
Amazon off-site free traffic strategy
1. Facebook
If you want to attract off-site traffic on Facebook for free, you can join the corresponding Facebook group according to the product type, and then send the product link to people in the group. Or send product discount information within the group, which can also attract some consumers.
2. Pinterest
Sellers can create a free account on Pinterest and then upload product descriptions, product images, and product purchase links. When a user’s search terms match a product, the product appears in the search results, earning free traffic. It should be noted that when uploading products, sellers should put the products into different categories to prevent consumers from not finding the products when searching.
3. Homemade product video
Short videos are a very popular form of media currently, and many people use them as part of their daily entertainment. If sellers can make their own videos and incorporate product content into them, try to be eye-catching and highlight the advantages of the product, then it is possible to arouse consumers’ desire to buy.
The above are some ways to attract traffic for free inside and outside the Amazon site. Although the effect of free off-site traffic may be slightly slower, if you can persist, I believe it can also bring good returns to sellers. Of course, if economic conditions permit, paying for off-site traffic is also a good choice.