How to effectively register and protect your brand on Amazon

With the rapid development of e-commerce platforms, more and more brands are beginning to place their products on e-commerce platforms such as Amazon. However, many brands only put their products on Amazon without brand registration and protection, which may lead to trademark infringement, piracy and other issues. Therefore, it is very necessary to register your own brand on Amazon.

Why register your brand on Amazon

Protect the brand and prevent imitation

Brand registration can help sellers prevent others from copying the product. Especially when the copycat has a higher level, they may gain product editing rights and thus change the product details page information. Registering your brand in advance can effectively prevent follow-up sales and product information from being tampered with.

Obtain product A+ page editing rights

In the past, only large sellers could insert product pictures and other information in the detailed description module, but now, sellers with successful brand registration can also enjoy the editing rights of the product A+ page.

Information required for brand registration

• Registered brand (requires trademark registration certificate)
• An independent website that displays product brands, prices and company information (store links on third-party shopping platforms are not accepted)
• Product pictures and packaging pictures with trademarks

Registration process

Select a registered trademark

A trademark is a sign that identifies and distinguishes the source of goods and services. It can be a graphic, text, number, color or a combination thereof. Therefore, when registering a trademark, you should pay attention to the following points:

1. The trademark should be consistent with the brand and consistent with the brand positioning, culture and brand slogan to increase brand awareness;
2. The trademark should be easy to remember in order to better convey the brand image to potential customers;
3. Avoid duplication with other people’s trademarks to prevent trademark disputes.

Create an Amazon seller account

Before registering an Amazon store brand, merchants need to create an Amazon seller account. This can be done by visiting the Amazon Seller Central website and following the instructions.

Prepare brand registration materials

Before brand registration, companies need to prepare some necessary materials, including but not limited to:

• Brand Registration Certificate
• Trademark Registration Certificate
• Trademark Authorization Letter

Ensure the authenticity and legality of these materials.

Submit a brand registration application

Log in to Amazon Seller Center, find the brand registration option, fill in the relevant information according to the instructions, and upload the required materials. Merchants need to provide brand name, trademark registration number, brand registration certificate and other information, and upload corresponding documents.

Audit process

After submitting the brand registration application, merchants need to wait for Amazon’s review. During the review period, merchants need to ensure that the information and materials provided are accurate and complete.

Notification of audit results

After the review is completed, Amazon will send a notification email to the merchant. If the application is successful, the merchant will obtain the right to register the brand and enjoy corresponding brand protection measures; if it fails, the merchant can make modifications and additions according to the instructions provided in the email, and then resubmit the application.

Brand registration steps

1. Log in to the Seller Center, search for “Brand Registry” and click on the link to enter;
2. Click “Apply for Brand Registry”;
3. After entering the application interface, provide the required materials (brand name with logo, product pictures with logo, product packaging pictures, company website address);
4. Click “Submit” to submit your application.

Notes

When submitting an application, you need to pay special attention to the following points:

• The size of the picture should be less than 1.5MB. When taking the photo, prepare at least 2-3 photos from different angles to ensure that the logo and product are clearly visible. If the logo is photoshopped or the background color is processed in post, it will be rejected by Amazon;
• The website is used to verify whether a merchant is eligible for brand verification. If you fail due to inconsistent website information, you need to check whether you have submitted a brand website that meets the requirements, that is, a full English brand website with the brand name suffixed, which includes company description, address, contact number, contact email, brand logo and other information. The product title begins with the brand name and has a purchase button;
• International trademarks have territorial protection. It is recommended to register the brand trademark both domestically and in the country of sale to obtain comprehensive protection.

The above are the detailed steps for Amazon store brand registration. I hope it will help you complete the registration smoothly.