How to effectively appeal the suspension of your Amazon account

In Amazon platform operations, following rules, ensuring product quality, and properly handling after-sales are the keys to maintaining seller account security. However, if your account is suspended due to policy violations or poor account performance, sellers need to understand the relevant appeals process to restore normal operation of the account.

Overview of the appeals process

Once you receive an account freezing email from Amazon, sellers should take immediate action. Here are the typical appeals steps to follow:

Step 1: Confirm the reason for account ban

First of all, sellers should carefully read the email sent by Amazon to confirm the specific reasons why the account has been removed from selling rights. This may involve account performance issues or violation of platform policies.

Step 2: Review account performance

Sellers need to review their account performance and customer reviews to identify specific factors causing problems. Additionally, verifying whether the product violates Amazon’s selling policies is a crucial step.

Step 3: Develop an action plan

After confirming the problem, the seller should formulate a detailed action plan based on the actual situation. This plan should include the following:

1. Acknowledge the problem: A sincere expression of recognition of the source of the problem, which could be an error in the sales process or product selection.
2. Resolution: Detail how these issues will be addressed in future operations.

Step 4: Send appeal email

Sellers need to enter “Performance Notifications” through the seller account, find the notification about the revocation of the seller’s rights, and then click the “Appeal” button to submit an appeal email.

Step 5: Follow the replies

After submitting an appeal, you should check your registered email regularly and wait for a reply from the Amazon seller performance evaluation team.

Step 6: Analyze appeal results

If the appeal fails, sellers should carefully analyze the reasons for the failure and further improve their operating strategies.

Important costs of cross-border e-commerce

If you choose to conduct cross-border e-commerce on Amazon, you also need to understand the various costs of opening a store:

1. Platform usage fee: including registration fee, monthly fee, transaction fee, storage fee, etc. Taking the United States as an example, corporate sellers need to pay US$39.99 per month, while individual sellers charge a transaction fee of US$0.99 based on sales.

2. Product purchase costs: including purchase costs, freight, duties and insurance, etc.

3. Marketing expenses: If you want to promote on Amazon, you need to consider advertising and promotion fees, etc.

4. Logistics charges: Covers all costs of transporting products to the destination country, including domestic and cross-border shipping costs and warehousing charges. Common logistics models include FBM (fulfillment by the seller) and FBA (fulfillment by Amazon).

5. Taxes and legal expenses: Taxes and legal expenses involved in cross-border trade, including customs declaration fees and tax declaration fees.

Before deciding to enter Amazon cross-border e-commerce, sellers need to conduct sufficient research based on market conditions and ensure the sustainability of the business with reasonable budget formulation and cost estimates.