A detailed explanation of the entire Amazon market research process: from Best Sellers to market analysis

Amazon market research is an important means for sellers to understand the product market and grasp buyer needs. This article will start with the main rankings on the Amazon platform, conduct an in-depth analysis through five aspects: Best Sellers, Hot New Releases, Movers & Shakers, Most Wished For, and Gift Ideas, and combine it with specific steps of market research to help sellers better Understand market conditions thoroughly.

1. Analysis of Best Sellers

The Amazon platform does not have the function to display the monthly sales of each product, but it provides a sales ranking list-Best Sellers. The ranking is updated hourly based on sales and shows the top-selling items. Through Best Sellers, sellers can discover the most popular product categories.

There are two ways to view Best Sellers: one is to enter from the Amazon homepage; the other is to enter from the product details page.

• Enter from the Amazon homepage: Hover the mouse over “Departments”, select a category to enter, and then click “Best Sellers”.
• Enter from product detail page: Scroll down to the “Product Information” section and click the link next to “Best Sellers Rank.”

In addition, other rankings can be accessed directly from the Best Sellers page.

2. Analysis of Hot New Releases

The Hot New Releases list shows new products that have recently been put on the shelves and have high sales, and is updated every hour. By analyzing this list, sellers can not only understand the current hot-selling products, but also predict future trends.

3. Analysis of Movers & Shakers

Movers & Shakers showcases the products with the fastest rising sales rankings over the past 24 hours. The list is also updated hourly and helps sellers evaluate the potential of hot-selling products.

4. Analysis of Most Wished For

Most Wished For is a ranking based on the number of additions to users’ wishlists, which reflects buyers’ interests and preferences and is an important reference when selecting products.

5. Analysis of Gift Ideas

The Gift Ideas list focuses on holiday gift shopping, which is particularly critical for the sales of holiday-related products.

6. Detailed explanation of market research steps

1. Preparation phase

• Determine research objectives: Define the problems you hope to solve through the research.
• Scoping your research: Define the geographic or market area to be researched.
• Define your research audience: Identify your target audience.

2. Design stage

• Determine sources of information: including crowd channels, modern media channels, business group channels, professional institutional channels, etc.
• Design research content: covering buyer needs, price strategies, promotion forms, etc.
• Estimated research budget: Estimates required resources.
• Set research schedule: Plan tasks and time points for each stage.

3. Implementation phase

Execute research work as planned to ensure the authenticity and validity of information.

4. Analysis phase

Use quantitative analysis methods (such as Excel) and qualitative analysis methods to process data and draw conclusions.

5. Conclusion phase

Formulate market research reports for decision-making reference.

To sum up, Amazon market research is not limited to using the built-in tools of the platform, but also needs to be combined with systematic market research methods to fully understand the target market. I hope this article can provide useful guidance to all sellers.