Detailed explanation and operation guide for Amazon brand registration and authorization

In recent years, successful sellers on the Amazon platform are often sellers who focus on brand building. Amazon’s cross-border e-commerce pays more attention to the protection of the rights and interests of brand sellers, so many sellers choose to take the brand route. This article will delve into the importance and specific operational procedures of Amazon brand registration and authorization.

1. The importance of Amazon brand registration

Brand registration on the Amazon platform is the process of registering and protecting your brand information. It ensures that products sold on the platform are properly labeled and recognized. The importance of brand registration is mainly reflected in the following aspects:

1. Reduce the risk of follow-up sales: Brand registration can help sellers reduce the risk of follow-up sales and prevent others from misappropriating brand information and selling products. By filing, sellers can ensure that only authorized sellers can sell brand products and avoid copycat and infringement issues.
2. Increase product credibility: Brand registration can improve the credibility and credibility of the product. Registering a brand on the Amazon platform will make consumers more willing to buy and trust products.
3. Increase sales opportunities: Brand registration can improve the ranking of products in search results, increase exposure opportunities, and attract more potential buyers.

2. Key steps in Amazon brand authorization

The core process of Amazon brand authorization mainly includes the following steps:

1. Enter the brand account: Sellers need to log in to the brand account and enter the user permissions page.
2. Apply for authorization: In the user permissions page, sellers can find the pending items and click to accept the authorization application, so that the authorized account can obtain brand permissions.
3. Register brand and allow authorization: After registering the brand, make sure to check the “Allow brand authorization” option in the brand settings, otherwise even if the authorization is performed, it will not be successful.

3. Specific steps for brand registration

1. Create a brand certificate. Sellers need to click Amazon Brand Registration in the backend management store, create a seller account and fill in the store’s registration information.
2. Brand registration. Sellers need to carefully fill in the brand qualification information, mainly intellectual property information, including brand name, number, etc. After completing the filling, click Submit Application Form.
3. Get verification code. After submitting the brand registration information, the Amazon platform will send a verification code to the registered email address. Sellers need to send the verification code to the platform’s brand registration email within 30 days.
4. The seller will receive a reply after providing the verification code to the platform. If the relevant email is received, it means that the brand registration has been successfully completed.

4. Specific process of brand authorization

1. Sellers first need to enter the Amazon backend and find manage stores under the stores option.
2. Click Amazon Brand Registration.
3. After entering, click Settings, and then pull down the user permissions. At this time, the seller will enter the management page of the authorized account. The seller can directly click to invite users to authorize the brand.
4. Fill in the authorization information in detail and send the invitation. Generally, the content that needs to be filled in includes the email address of the authorized account, the name of the account holder, the brand name, etc. After filling in the information, the invitation will be sent.
5. The authorized seller logs in to the account and clicks to accept the invitation to complete the brand authorization.
6. After successful authorization, the seller can view the authorized account and permissions on the permissions page.

5. The importance of brand sellers

Amazon brand sellers are more protected by the platform than other sellers, which is reflected in the following aspects:

1. Intellectual property protection: It is easier for brand sellers to obtain intellectual property protection, including trademarks, patents, etc., effectively avoiding infringement issues.
2. Product ranking advantages: Amazon prefers brand sellers in search results. They can usually get higher rankings and increase exposure.
3. Advertising preferential policies: Brand sellers can enjoy more preferential policies in Amazon advertising, which will help improve advertising effectiveness.
4. Shopping experience improvement: The presence of a brand usually brings a better shopping experience to consumers, increases customer trust and improves brand loyalty.

6. The criticality of Amazon store operations

Although brand licensing is a key step in operating an Amazon store, there are other aspects that need to be paid attention to in order to successfully operate an Amazon store:

1. Refined operation: From product optimization, keyword selection to logistics services, sellers need to carry out refined management to ensure that every aspect of store operation is at its best.
2. Market analysis: Understand the target market in depth, analyze competitors, adjust prices and promotion strategies, and increase the store’s market share.
3. Customer Service: Provide high-quality customer service, promptly respond to customer inquiries, handle returns and complaints, and establish good customer relationships.
4. Multi-channel promotion: Not only relies on Amazon’s internal traffic, but also needs to obtain more high-quality traffic through off-site promotion, social media and other multiple channels.

In general, Amazon brand registration and authorization are important tasks to ensure the rights and interests of brand sellers. In addition, sellers also need to work hard on all aspects of store operations to achieve continued growth and successful operation of the store.