In-depth analysis of Amazon affiliate sales and its common strategies
Amazon affiliate selling is a marketing strategy that allows sellers to increase sales by associating their products with other related products. Many Amazon sellers hope to display their products on the bestsellers page to increase their sales. This article will introduce in detail the definition of related sales, common methods and techniques for forming this sales model.
What is affiliate sales?
Associated selling refers to associating one’s own products with the detail pages of other products through certain means. These “other products” can not only be competitors’ products, but also include other products in the seller’s store. This sales method can effectively build an exclusive traffic cycle, allowing sellers to better capture traffic and achieve conversions. Under the constraints of time, energy and funds, sellers need to carefully select products related to target customers to increase traffic and click-through rates, and ultimately increase sales.
Methods to form related sales
1. Bundle sales
Bundling sales are one of the most common affiliate sales strategies. Encourage customers to purchase multiple products together by setting up offers. For example, combinations of refrigerator and socket, mobile phone and mobile phone film, toothbrush and toothpaste, etc. In the continuous purchasing behavior, the sales volume of the main product can often drive the sales volume of the accessory products, forming a virtuous cycle of “increased shopping frequency”.
2. Use PPC advertising
Using PPC advertising (pay-per-click advertising) is also an effective affiliate sales strategy. Sellers need to set relevant long-tail keywords and use these keywords in their ads. Since the competition for long-tail words is relatively small, the advertising fees required will not be very high. As long as the customer enters the relevant product page, the advertisement will have the opportunity to be displayed, further increasing the click-through rate and purchase conversion.
Common affiliate sales methods on Amazon
Amazon supports a variety of affiliate sales forms, including:
- Recommended at the top of the product page
- Variant association
- Associated with sales
- New product/Vendor advertising association
- Associated purchase (check option)
- Associated purchase (sliding window item)
- Advertising recommendations
- Comparative recommendations
- Associated sales through FAQs and customer reviews, although Amazon does not directly recommend this method.
Through the above methods, sellers can more effectively use the Amazon platform to promote product sales, increase sales levels, and form a good sales cycle. Hopefully, the above information will help sellers understand and apply affiliate selling strategies.