A detailed explanation of Amazon’s off-site marketing channels: a comprehensive strategy from SNS to email marketing
SNS social platform
- User scale: Founded in 2004, Facebook is one of the world’s largest social networks, with more than 2 billion registered users.
- Market Entry: Due to policy reasons, users in China (excluding Hong Kong, Macao and Taiwan) are temporarily unable to directly access Facebook. They usually log in through the use of proxy tools.
- Operation suggestions:
- Add friends: Add friends for the target market. For example, sellers in the US market should focus on adding friends in the US.
- Update content regularly: keep your account active and interact with fans.
- Form or join a group: Actively participate in discussions and increase exposure.
- Create a homepage: In the early stage, you can accumulate popularity by inviting friends to like and share.
- Use the store function: When your account has a certain foundation, you can use Facebook’s built-in plug-in to open an online store.
- Consider paid advertising: Decide whether to use Facebook advertising based on the actual situation.
- Features: Twitter allows users to post messages of no more than 140 characters.
- Growth Strategy:
- Use tools: such as Twitter Adder to help quickly increase followers.
- Celebrity effect: Participate in celebrity topic interactions to attract attention.
- Keyword search: Continuously update tweets related to specific keywords to improve search rankings.
- Initiate activities: hold online activities to attract more users to participate.
Tumblr
- Positioning: Tumblr is a form of social media between Weibo and blogs, emphasizing personalized expression.
Video marketing platform
- Mainly include YouTube, YouRepeat, MetaCafe, etc.
- Making Points:
- Short and concise: Video content needs to be concise and clear.
- Avoid direct advertising: unless there is a creative form of advertising.
- Suspense design: The video content is related to the product and leaves suspense.
- Title optimization: YouTube video titles can be changed at any time, which is beneficial to SEO.
Soft article marketing platform
- Such as Squidoo, InfoBarrel, HubPages, etc.
- How to do it: Hire professional writers to write implicitly promotional articles.
Q&A platform
- Including Help, Yahoo Answers, etc.
- Promotion skills: Promote products indirectly by answering questions. You need to gradually increase your account level to insert links.
Blog platform
- Blog, WordPress, MySpace, etc. can all be used as promotion channels.
- Implementation suggestions: Create and maintain a personal blog, write targeted articles, and optimize SEO.
Email Marketing (EDM)
- Market via mailing lists and mass messaging tools.
- Effectiveness formula: Sales volume = Number of emails × Number of senders × Conversion rate × Customer unit price.
To sum up, Amazon sellers should comprehensively evaluate the effectiveness of various marketing methods based on their own product characteristics and brand development stage, so as to select the most suitable off-site promotion method for them.