How Amazon sellers deal with brand abuse and analysis of common causes
For Amazon sellers, brand abuse not only affects the brand image, but may also cause serious damage to sales performance. This article aims to help sellers identify the causes of brand abuse and provide effective solutions.
Identify causes of brand abuse
1. Unhandled violations in brand registration or authorization
A common reason for brand abuse is failure to promptly handle infringement, fraud and other illegal activities in stores that are undergoing brand registration or authorization. Sellers should first check whether registered or authorized stores have unprocessed violation information.
2. Violations of other websites under the same entity
When other websites registered by the same entity have illegal operations, their own store may be implicated. Therefore, it is necessary to check whether the stores on these websites are functioning properly.
3. Excessive brand licensing
Although there is currently no clear number stipulating how many authorizations are considered excessive, according to feedback from some sellers, more than five or seven authorizations may be considered abuse. It is recommended to minimize the number of brand authorizations and ensure that each authorized store operates in compliance.
4. Brand complaints with high frequency and low success rate
Frequent submission of brand complaints with a low success rate may also be considered brand abuse. Sellers should pay attention to controlling the frequency of complaints and improving the success rate of each complaint.
In addition, if there have been problems with the previously used trademark (such as invalidation), even if a completely new brand name and category are changed, the registration may not be successful.
Coping strategies
1. Monitoring and discovery
Regularly check the product listings related to your brand and use tools provided by Amazon such as Brand Registry to speed up the discovery of violations.
2. Collect evidence and report
After discovering infringement, immediately collect relevant evidence and report it to Amazon. Stay in touch with the official brand protection team for faster processing.
3. Legal Aid
For complex cases or invalid reports, seek the help of professional lawyers to protect your own rights and interests through legal means.
4. Strengthen brand building
Enhance brand credibility by increasing brand awareness and customer satisfaction.
5. Continue to adhere to principles
In the process of maintaining the brand, maintain a firm stance while constantly adding value to the brand to ensure its position in market competition.
To sum up, Amazon sellers should prevent brand abuse from the source and take proactive measures to deal with possible problems. Through the above methods, you can not only effectively protect your brand from infringement, but also promote the healthy and stable growth of the brand on the Amazon platform.