Comprehensive guide to Amazon Seller Center: Backend settings and application service analysis

In Amazon Seller Central, sellers can efficiently manage daily operations, which covers many aspects from account information setting to order processing. After a seller logs in, he will first come into contact with the various modules of the Seller Center interface. Understanding and becoming familiar with these modules is the first step for novice sellers to start their business.

Basic settings of Seller Center

The basic setting options of Seller Center are located in the Settings drop-down menu in the upper right corner of the page. Main functions include:

• Account Info: Manage basic information related to your account.
• Notification Preferences: Adjust how you receive notifications.
• Login Settings: Configure secure login options.
• Return Settings: Set up return policies and procedures.
• Gift Options: Provides setting options for gift purchases.
• Shipping Settings: Manage shipping and freight-related settings.
• Tax Settings: Handles tax-related settings.
• User Permissions: Assign different access rights to team members.
• Your Info & Policies: Update seller personal information and policy terms.
• Fulfillment by Amazon: Set up dropshipping options so Amazon can help you manage inventory and shipping.

In order to ensure account security, sellers should try to use a fixed computer and network to log in to avoid account association problems caused by shared networks.

Features of apps and services

In the Seller Center, the Applications and Services section provides four major functions for sellers:

1. Discover Apps: Find automated solutions from external developers and Amazon to manage your business more efficiently.
2. Manage App: Control access to seller data and keep it secure.
3. Explore Services: Make it easy to browse and purchase the services you need to support business development.
4. Develop Applications: Manage developer information and applications related to Amazon MWS.

B2B Function Overview

In the B2B sector, sellers can use the following four functions to expand their corporate customer base:

1. B2B Platform: Understand, manage and grow sales from Amazon Business Buyers.
2. Product Opportunities: Explore new sales opportunities based on demand signals from Amazon Business buyers.
3. Manage quotations: Provide or update quantity discounts in a timely manner for discount requests from corporate buyers to increase sales opportunities.
4. Company Information: Add or edit company-related information to attract target corporate customers.

Brand management function

The brand management section provides sellers with the following three important functions to help them better understand and manage their brands:

1. Brand Analysis: By analyzing consumer behavior, we can understand data such as keyword searches and repeat purchase behavior.
2. Brand Control Panel: Centrally manage brand-related information and operations.
3. Virtual bundled products: Bundle multiple products to provide a more attractive marketing mix, making it easier for consumers to discover and purchase brand products.

Above, Amazon Seller Center provides comprehensive back-end settings and application services, and the functions of each module complement each other to ensure that sellers can conduct online business efficiently and safely.