How to ensure the security and health of your Amazon account

On the Amazon platform, sellers often face the test of account security and health. To operate effectively, sellers must remain highly vigilant about potential risks and health indicators of their accounts.

1. The importance of Amazon account security

After the registration is completed, Amazon sellers must take precautions for account security at all times, especially to prevent associations between accounts. According to Amazon’s regulations, in principle, an individual or company can only have one Amazon account without permission. Amazon uses technical means and transaction data to identify the correlation between accounts. Once it is determined to be a related account, it may be punished.

1. Types and consequences of account association

Account association is divided into same-site association and cross-site association:

• Same-site association: Refers to the association between two accounts on the same site. If Amazon detects that similar products are being sold between different accounts, it may forcibly close the associated accounts.
• Inter-site association: Refers to the association between two accounts on different sites. The time and circumstances of closing the account are uncertain.

No matter what kind of association it is, sellers need to understand that account association is irreversible, and Amazon will not notify related risks in advance.

2. How to prevent account association

In order to register multiple accounts without being judged as related, sellers should adopt strict separation strategies, including:

• Use different email, computer and network environments.
• Different accounts publish different products.
• Avoid similarities in information such as credit card, billing account number, physical address, and phone number.

The above measures can effectively reduce the risk of being judged as a related account.

2. Health of Amazon account

As a qualified seller, the health of your account is an indicator that you must pay attention to. Sellers can check the “Performance” drop-down menu through the Seller Center backend to understand the health status of their accounts.

1. Analysis of performance indicators

Performance indicators include:

• Order defect rate: Including negative feedback, transaction guarantee claim rate and service chargeback rate, it is required to remain below 1% within 60 days.
• Cancellation rate and late delivery rate: They are required to be kept within a reasonable range within 7 days and 30 days respectively. The cancellation rate is less than 2.5% and the late delivery rate is less than 4%.
• Effective tracking rate: At least 95 out of 100 packages are required to have tracking records and be delivered on time.
• Business communication: Sellers need to respond to buyers within 48 hours to ensure good customer service.

2. Consequences of substandard performance

If the seller’s performance does not meet Amazon’s standards, it may cause the account to be in a disadvantageous position, such as product rights being downgraded, thus affecting traffic and sales. Long-term poor performance will further increase the risk of delisting.

After understanding these key factors that affect account security and health, sellers should follow Amazon’s rules in operations, do risk control, and strive to create a store that can sustain long-term development.