In-depth analysis of the Amazon Early Reviewer Program: rules, fees and eligibility requirements

Amazon’s Early Reviewer Program is an internal review mechanism designed to help sellers obtain the first reviews of products, thereby promoting sales of new products. The program is designed to help products with few or no reviews receive more honest feedback.

Evaluation rules for the Early Reviewer Program

The early reviewer program is mainly for buyers who have purchased related products. Products participating in the program will not be notified to buyers at the time of purchase. Buyers will be randomly selected by Amazon and invited to write reviews within a limited time. Regardless of whether the review content is positive or negative, buyers can receive a shopping gift of 1 to 3 US dollars in return. Products with early reviews will have an “Early Reviewer Rewards” logo underneath them, making their reviews more prominent.

A key point of this program is that sellers are prohibited from any communication with buyers on reviews to prevent any influence on review content. Amazon will not modify or delete reviews generated through this program to ensure the authenticity and fairness of reviews.

The difference between early reviewer program reviews and incentivized reviews

The early reviewer program is significantly different from traditional incentive reviews, mainly reflected in the authenticity of the reviews. In the old incentivized reviews, reviewers often received discounts on products, while in the early reviewer program, buyers did not realize that they might become reviewers when they purchased the product, and the rewards were issued after purchase. . This approach ensures that buyer behavior is based on real buying experiences rather than incentives.

In addition, the rewards of the early reviewer program are relatively small, only 1 to 3 US dollars, which prevents buyers from being significantly induced regardless of whether the reviews are good or bad, thereby maintaining the independence of the reviews.

Early Reviewer Program Fees

There is a fee to participate in the Early Reviewer Program. The cost to participate is $60 per item and you can receive up to 5 reviews. Fees are deducted once the item gets its first early review. This program is valid for one year. If 5 comments are received within one year, the evaluation program will end early.

Sellers can check the fee record in the Amazon Seller Backend, marked as “Early Reviewer Program Fee”. If you don’t get 5 reviews within a year, Amazon won’t refund the fee because they don’t guarantee that the product will get a specific number of reviews.

Eligibility requirements for participating in the Early Reviewer Program

To participate in this program, sellers must meet the following conditions:

• Registered a US brand and successfully filed on Amazon.
• The number of product reviews is less than 5, and the product sells for more than $15.
• Each ASIN can participate in up to 5 comments, and variant products can only participate in the form of parent ASIN.

To sum up, the Amazon Early Reviewer Program provides sellers with an effective feedback channel to promote new product sales and enhance the authenticity of reviews. Although this program requires payment, its design ensures the independence and authenticity of reviews, establishing a good brand image for sellers.