Amazon product research: in-depth analysis of market trends and competitor strategies

Before selling on Amazon, sellers need to fully understand the relevant product information, including price, ranking, reviews, inventory, trademarks, pictures, names, descriptions, packaging, links and ASIN codes. These surveys can help sellers determine whether the product meets their product selection requirements. Next, this article will introduce you to the key elements of Amazon product research in detail.

1. Price analysis (Price)

Product price is a direct reflection of cost. Only when the unit price of the product is consistent with the seller’s store positioning, is it worthy of further study. For example, although large-ticket items such as sofas may be hot sellers, their size and high logistics costs may prohibit ordinary sellers. Therefore, sellers do not need to conduct in-depth research on products whose market prices are too low or lack profit margins.

2. Product Sales Ranking (Best Sellers Rank)

A product’s sales ranking is an effective indicator of its sales performance. By looking at the ranking of a product in a specific category, sellers can understand the competitiveness and market capacity of the product. Ideally, the product should rank in the top 100,000 in the major category, 10,000 in the second-level category, 1,000 in the third-level category, or 100 in the fourth-level category. Such products usually have greater profit potential.

3. Customer Reviews

The number of customer reviews and the rate at which they are growing provide effective context for a product’s sales. When a product is in its peak sales season, sales usually increase and related reviews quickly increase. From the reviews of competing products, sellers can identify the quality and design flaws of the product and improve the product accordingly. Of course, if the product’s review star rating is generally lower than four stars, indicating serious defects, the seller can choose not to consider it.

Combined analysis of sales rankings and review growth can provide sellers with insights. If both data increase, it means that the product is a hot-seller; conversely, if the number of reviews increases but the sales ranking declines, there may be problems such as fraudulent orders and should be treated with caution.

4. Inventory analysis and sales forecast

Since Amazon does not disclose the specific sales information of products, sellers can reveal the inventory status of competitors by adding products to the shopping cart, thereby predicting the overall market capacity. If a product has high sales but few reviews in the short term, it may be a product with potential but has not yet become a “hit”.

5. Brand registration and follow-up strategies

When selecting products, sellers need to pay attention to whether the product is a brand product and whether it has a registered trademark. If there is brand protection, sellers should try to communicate with existing authorized sellers to obtain agency rights or authorization letters. If this is not available, sellers are advised to look for products that look different but have similar or upgraded functionality rather than simply looking for imitations.

6. Product certification requirements

Some categories (especially maternal and infant products) require mandatory product certification to ensure compliance with sales standards. If the seller cannot meet the certification conditions, such products should not be considered. Through various types of data analysis on competitor products, sellers can determine which products are entering the market, in the growth stage, or in the decline stage, and make choices accordingly to avoid potential risks.

Summary

By conducting in-depth analysis and comprehensive consideration of the above key factors, sellers can more effectively identify potential market opportunities and challenges, thereby making wise product selection decisions and improving their competitiveness in the Amazon market.