Seizing opportunities in the Russian e-commerce market: In-depth understanding of Ozon and Joom platforms

Ozon and Joom, as two important platforms in the Russian e-commerce market, are opening up new business opportunities for Chinese cross-border sellers. As Russian consumers’ demand for Chinese products grows, these two platforms have become increasingly critical. This article will explore the characteristics of Ozon and Joom, market opportunities, and how to successfully operate business on these two platforms.

1. Ozon: Russia’s leading e-commerce platform

Ozon was founded in 1998 and failed to rise quickly at first. However, as the market developed, the platform gradually embraced the trend of consumers shopping online. Ozon provides a rich product selection, efficient logistics and reliable after-sales service, attracting many buyers and sellers. In recent years, Ozon’s sales of accessories have grown particularly significantly. For example, in June 2023, jewelry sales on Ozon increased by 340% year-on-year.

2. Joom: New Market Channel

Since its establishment in 2016, Joom has been characterized by mobile shopping and has attracted a large number of consumers by providing diversified products and convenient shopping experience. Its market share in Russia and other countries continues to increase, becoming an important channel for Chinese cross-border sellers to enter the Russian market.

3. Market opportunity analysis

Ozon and Joom both face a huge market opportunity. Surveys show that Russian consumers have a growing preference for Chinese products, especially high-quality and reasonably priced goods. According to data, most Ozon users have a higher income level, and 75% of buyers are women. This information can help sellers better position their products.

4. How to do business on Ozon and Joom

To successfully operate on these two platforms, you need to pay attention to the following points:

• Product selection and quality management: Ensure the selection of products that meet the needs of the Russian market, and pay attention to the packaging design of the goods to attract consumers.

• Price Competitiveness: Pricing strategy is crucial. Sellers need to understand market pricing to ensure that their products are competitive.

• Logistics and Distribution: On-time logistics and fast delivery are important factors in ensuring consumer satisfaction. Finding reliable logistics partners is the key to success.

• Good customer service: Providing timely customer support not only builds good customer relationships but also increases brand loyalty.

• Marketing: Use the advertising platform and promotion tools provided by Ozon and Joom to increase store exposure and enhance brand awareness.

5. Language and registration barriers

Although Ozon’s interface is mainly in Russian, sellers can use a browser with a translation function (such as Google) to translate web pages, or rely on translation software (such as Google Translate, Baidu Translate) to handle the translation of product information. Understanding and adapting to language barriers can help sellers adapt to platform operations more quickly.

6. Precautions and laws and regulations

When operating on the Ozon and Joom platforms, sellers must also comply with local laws and regulations to ensure that products comply with platform regulations and avoid selling prohibited goods. At the same time, consider product attributes, classification and pricing strategies to ensure effective market exposure and consumer acquisition.

By mastering these key points, sellers can better enter and utilize the two platforms Ozon and Joom, thereby seizing the unlimited business opportunities in the Russian market.