How to optimize product video cover and upload process on Ozon platform
On the cross-border e-commerce platform Ozon, product video covers are of great significance for product display. An attractive video cover can not only show the advantages of the product from multiple angles, but also provide buyers with a more intuitive shopping experience. This article will introduce in detail how to successfully upload and optimize product video covers on the Ozon platform to effectively increase product exposure.
The importance of video cover
Ozon allows adding short videos on product cards to replace the main image display. This method not only provides buyers with a more comprehensive understanding of the product, but also dynamically displays the product to attract more attention.
Video cover requirements
In order to ensure that the published video cover can be displayed smoothly on the Ozon platform, the following are some important requirements:
- Content Standards: The video cover cannot contain foul language, insulting words, alcohol, cigarettes, prices, discounts, etc.
- Clear text: Text in videos should be large and clear so that it can be clearly seen on apps and websites without being cropped.
- Video length: The key information of the product should be clearly displayed in the first 8 seconds of the video, which is the standard length of time for Ozon to play videos in the catalog.
- Clear without sound: The video content should be clear at a glance without sound since the video plays silently in the catalog.
Product display and category requirements
The video cover should highlight the product and should not add too many items to the video. The focus should be on the product. In addition, different categories have different requirements, such as clothing, electronics, house and garden, etc.
How the video cover is displayed on the platform
Video covers are displayed in different ways on product cards, search results, category pages, and websites. The video cover should be designed according to the different display mechanisms of the platform.
Video aspect ratio and technical requirements
The aspect ratio of the video is cropped according to the image format in the card. Avoid using 16:9 or 9:16 videos to avoid excessive cropping. At the same time, there are specific technical requirements for the format, size, length, border, bottom plate, etc. of the video.
Guidelines for using product upload templates
On the Ozon platform, using templates to upload products in batches is an efficient method, but you need to pay attention to some key steps to ensure smooth listing of products:
- Download the latest product template: Before uploading products each time, be sure to download the latest version of the template through your personal center.
- Fill in the template accurately: Each row in the template corresponds to a product, making sure there is a separate row for each product.
- Checking and handling irrelevant links: Check whether there are irrelevant file links (external links) in the template, and delete them if necessary.
- Make sure the template structure is not modified: Do not modify the structure of the template, add or remove pages and columns, or change the arrangement or hiding of columns.
How to upload product video cover
Upload video cover through product card
- Upload a video cover when creating a product: Enter the product creation page, fill in the product characteristics, switch to the “Media” tab, and click “Add” in the “Video Cover” section.
- Upload a video: Drag the file into the upload area; click “+” and add the video from your computer; enter the YouTube or Yandex Disk link.
- Fill in the remaining product characteristics: All videos will be reviewed before publishing. If a video violates Ozon’s requirements, the item will be available for sale but will go to the “With Errors” tab.
Upload video cover via XLS template
- Open XLS template: Open the template using an XLS file or online form.
- Enter video link: Enter the Ozon video cover tab and enter the video link.
- Upload XLS file: Upload and save the online form.
Upload video cover via Ozon Seller app
Open the product and add a video cover: Go to the product and click “+” in the “Media” section. If you created a new product card, fill in the parameters and jump to the media page.
Copy video cover from other cards
Use an existing video cover: Enter the Products and Prices→Product List tab. Find a product that already has a suitable video, click “Actions” and select “Download Template”. Click on the “+” and download the required template in the download manager window. Open the Ozon video tab and copy the link.
By following the above steps, you can efficiently upload products on the Ozon platform and ensure the accuracy of the information to improve the success rate of product listing. This guide will help you make full use of the template function of the Ozon platform and bring convenience and efficiency to product management.