How to correctly fill in the model name and query merchant information on the Ozon platform

On the Ozon platform, correctly filling in the model name is crucial to the description of the product. Model names not only help buyers identify and select products, but are also an important factor in improving search visibility and helping buyers make decisions. In addition, it is equally important to know how to find merchant information on the Ozon platform, which has a direct impact on ensuring the security and reliability of transactions.

What is a model name?

Model name refers to the inherent name of the product, which is used to distinguish different products. It does not include information such as product type, brand, color, numerical characteristics (such as weight, volume, size, etc.).

Why is the model name important?

The correct filling in of the model name is crucial for the following aspects:

1. Distinguish different products: Model names help buyers distinguish different products. As the unique identifier of the product, they should be able to clearly convey the differences and features of the product.
2. Combine items of the same model: In some cases, multiple items may have the same model name but different attributes, such as color or size. At this point, the model name helps consolidate these items into one card, making it easier for buyers to select different attribute options.
3. Improve search visibility: The Ozon system uses model names to index products and search for them. Accurate model names make products more discoverable in search results, increasing product visibility.
4. Help buyers make decisions: Clear model names can help buyers better understand the product and make purchasing decisions.

How to fill in the model name correctly?

When filling in your model name, please follow these guidelines:

• Does not include information such as product type, brand, and color.
• In the event that multiple items have the same model number, please ensure that their model names match exactly so that they can be combined into one card.
• For model numbers that contain numeric or alphabetical values, include these values ​​as part of the model name.
• Model names should be clear, concise, and accurately describe the product.

Here are some examples of filling in model names:

• Smartphone: Model name: iPhone X; Different attributes: Color (beige, red, sky blue)
• Household appliances: Model name: HE-TS500; Different attributes: Color (blue, black)
• Sports Goods: Model name: AKP-02; Different attributes: Color (black, blue)
• Dumbbell: Model name: Starter Light; different attributes: weight (1kg, 2kg)
• Yoga mat: Model name: Comfort 6 TPE; different attributes: color (sky blue/gray, red).

By filling in your model name correctly, you provide a better product description, increase your product’s visibility, and help buyers find and select the items they need more easily. Therefore, when creating a product card, be sure to fill in the model name carefully, which will have a positive impact on Ozon’s business.

Trademark authorization document on Ozon platform

In order to sell branded products on Ozon that have registered trademarks or commercial brands in the Russian or international intellectual property system, you need to provide brand use authorization documents. This is not only to ensure the legality of selling branded goods, but also to safeguard the rights and interests of brand holders and protect consumers’ shopping rights.

Acceptable file range

Documents proving the right to list products include but are not limited to:

• Trademark Authorization Certificate
• License Agreement
• Distribution Agreement
• Letter from trademark owner regarding permission to sell goods in Russia
• Sales receipt proving purchase from an authorized reseller
• Other related documents.

Documentation requirements

Authorized sales documentation must include the following elements:

• Issuance date
• Document validity period (indefinite documents are not accepted)
• Signature or seal of trademark owner
• The right to sell within the territory of the Russian Federation is clearly indicated.

These requirements help ensure the legality and validity of documents.

Where can I see the Ozon store name?

Looking up business information on the Ozon platform is a simple process. Just follow these steps:

1. Enter the merchant’s store: After logging into the Ozon platform, find the merchant’s store page.
2. Click the “Store” option: At the bottom of the merchant’s store page, click the “Store” option.
3. Select “Store Details”: After entering the store, select “Store Details”.
4. View basic store information: In the “Store Details” interface, view basic store information.
5. Click “Certificate and License Information”: To further view the merchant information, click “Certificate and License Information”.
6. View merchant information: On the “License Information” page, you can see the merchant’s detailed information, including store name, etc.

Through the above simple steps, you can easily query the store names and information of merchants on the Ozon platform, providing more convenience and peace of mind for shopping and transactions.