How to efficiently manage products and delivery methods on the Ozon platform

Selling goods on the Ozon platform not only provides sellers with a platform to display their products, but also ensures that the goods reach buyers smoothly through reasonable logistics and distribution solutions. This article will introduce in detail how to manually or automatically add products to advertising campaigns on the Ozon platform, add new shipping methods, add new products, and add products by copying.

Add products to campaigns on Ozon

Add products manually

• Log in to the Ozon merchant account and enter the advertising activity page.
• Search using product name, item number or Ozon ID.
• Select products based on category, brand, price, warehouse and other parameters.
• Show products that do not participate in other advertising campaigns.
• Add multiple item numbers or Ozon IDs in list form.
• Click the “Add and Activate” button to start your campaign.

To improve advertising efficiency, it is recommended to combine different product variations in one card.

Automatically add products

• Similarly log in to the Ozon merchant account and enter the advertising campaign page.
• Click the “Add automatically” option on the left.
• Configure filters to select products.
• Click the “Auto-Add” button and the system will automatically add products based on conditions.

Add new shipping method

Create a warehouse

• Create a warehouse in the “Logistics → Warehouses and Methods” section of the Ozon platform.

Add shipping method

• Click “Add shipping method” or click “Add” in the “Shipping methods from this warehouse” section of the desired warehouse card.
• Select a shipping location to ensure you select the correct location for product delivery.
• Select a delivery service provider and choose a suitable logistics company based on the delivery service selected by the buyer.
• Select delivery type and settings, including delivery by courier or delivery to order pickup point.
• Set the delivery geographical location and set the delivery range according to the carrier’s service area.

Add new product

Fill in product characteristics

• Check if the same product is already on the market.
• Enter the “Products and Prices” → “Add Products” section and click “Manual”.
• Select a product category, enter the product name, select a variant, enter the item number, price, packaging weight and size.
• Upload 1 to 15 photos.
• Click “Complete creation and check product information” and click “Send” after confirming it is correct.

If the product has multiple variants, you need to fill in the variant characteristics and check the variant form.

Add products by copy

• Copy from other sellers’ product cards, enter search terms and select the appropriate product.
• Specify the item number and price for each item.
• Copy and modify the required fields from your own product card.
• Pass the review, view the review results and correct errors.

Through the above steps, new products can be added efficiently on the Ozon platform and ensure that the products can be displayed legally and completely on the platform. At the same time, flexible logistics options can be used to meet customer needs and improve sales performance.