Detailed explanation of Ozon platform’s new discount points settlement plan and efficient logistics selection strategy
With the vigorous development of the e-commerce industry, Ozon, as Russia’s leading e-commerce platform, continues to innovate its marketing and settlement strategies to adapt to changes in market demand and optimize merchant experience. Starting from October 2023, Ozon has launched a new settlement mechanism-paying the discount difference in the form of points to provide a more flexible and efficient sales settlement solution. At the same time, choosing the right delivery channel is equally important to improve delivery efficiency and user experience.
Detailed explanation of the new discount points settlement plan
Core Mechanism
The core of this new mechanism is to use points to pay the discount difference. That is, when Ozon sets a product discount for a merchant, if the product is sold at a discounted price, the merchant will obtain the difference between the original price and the discounted price in the form of points. compensate. Each 1 point is equivalent to 1 contract currency unit, ensuring that merchant income is not affected by discount sales.
Points usage restrictions
It is worth noting that there is a time limit on the use of points, which can only be used within the settlement cycle of accumulated points and cannot be transferred across periods. This requires merchants to carefully plan the accumulation and use of points to maximize the use of these points.
Impact on commission payments
The platform will deduct necessary commissions from the points, up to 99%, which directly affects the final income calculation. Therefore, merchants need to pay enough attention to this.
Merchant response strategies
This new mechanism provides merchants with a more flexible way to deal with the financial impact of discounted sales. By effectively participating in Ozon promotions, merchants can increase sales while maintaining stable revenue. Properly planning the use of points becomes the key to optimizing financial benefits.
How to choose the appropriate shipping channel?
On the Ozon platform, the choice of logistics channels is directly related to delivery efficiency and user experience. The following are several common logistics options and their applicable scenarios:
ePacket
Suitable for light and small items, the price is relatively cheap, and they are mainly delivered to the pick-up point by land transportation.
Unitrade
We provide door-to-door air freight service, which is suitable for products with high value and high timeliness requirements, but the freight is higher.
Xingyuan
Suitable for large-sized and heavier products, providing land and air transportation options, which can be directly delivered to customers.
Self-delivery + packaging on behalf of others vs. self-packaging and labeling + door-to-door pick-up/self-delivery
For sellers with a certain scale, you can choose self-shipping + packaging services, which facilitates small-scale stocking and ordering operations; while for sellers who need more independent control of the process, it is more suitable to package by themselves and choose door-to-door pickup or delivery. Mail it yourself.
OZON official logistics partner
Many logistics service providers, including FLYT & GBS Broker, GBS Standart, OYX air, CEL EXPRESS, etc., cover different needs from economical to fast delivery.
Notes
- Regularly check the OZON platform logistics partner list and adjust the logistics plan based on the latest information.
- Pay attention to logistics billing prices and other details to avoid losses caused by improper selection.
In short, by in-depth understanding of the OZON platform’s new discount points settlement scheme and reasonable selection of logistics methods, merchants can not only better adapt to market changes, but also effectively improve store operation efficiency and customer satisfaction.
Please note that the above content is purely based on the given reference materials and does not add personal opinions or conclusions.