How to effectively submit Ozon marketing and bulk publishing applications: Beginner’s Guide and Russian Marketing Strategy

On the Ozon platform, sellers can use a variety of advertising tools to promote their products. In order to effectively increase sales, sellers need to master the process of submitting Ozon marketing applications and batch publishing applications. This article will elaborate on these steps, combined with the consumption habits of Russian buyers and relevant holiday information, to provide guidance for effective marketing.

Steps to submit Ozon marketing application

Step 1: Log in and find the application page

First, sellers need to log in to their Ozon seller account and find the page to submit an application. In the lower right corner of the personal center, click the notification icon, then select “Others” → “Create Application”.

Step 2: Fill in the application information

On the application page, select the appropriate topic and subtopic. The topic should be “Promotions” and the subtopic should be “Marketing Applications”. Complete the required details for your application, including:

• Categories of promoted products: Specify the categories of products you want to promote to help Ozon understand marketing needs.
• Activities of interest: Describe specific campaign tools you would like to use, such as banner ads or mass mailings.
• Budget: Specifying a budget for marketing activities helps Ozon provide appropriate service recommendations.
• Publish event date: The date on which the release is scheduled.
• Baseline range for mass mailing: If you choose to use mass mailings, you need to specify a base range to ensure that your message reaches potential buyers.
• Other important information: Provide any other key information to ensure Ozon understands the seller’s needs.

Step 3: Submit application

After filling out all necessary information, click the “Send” button to submit your marketing application.

Step 4: Wait for Ozon’s reply

After submitting the application, Ozon staff will confirm all details, and sellers are welcome to wait patiently for a response and be ready to discuss marketing needs.

Steps to submit Ozon bulk release marketing application

If you want to publish multiple promotional items in batches, you can follow the steps below:

Step 1: Enter the advertising page

Log in to your Ozon seller account, click the “Advertising” option in the top menu, and enter the advertising management page.

Step 2: Create a new application

In the advertising management page, click the “Create Application” button and select “Marketing Application” among the different types of application options.

Step 3: Select batch publishing

In the marketing request type, select the “Bulk Post” option to post multiple promotional items at once.

Step 4: Fill in the application information

Fill in the details, including:

• Promotion item categories
• Activities of interest
• Budget
• Notes: Include the date of the planned launch event, the baseline range applicable to the blast, and other key information.

Step 5: Send application

After completing all the information, click the “Send Application” button to submit the batch release marketing application.

Step 6: Wait for Ozon’s reply

Once sent, Ozon staff will be in touch to confirm details in preparation for bulk release of the campaign.

Consumption habits and holiday marketing activities of Russian buyers

In the Ozon market, sellers need to have an in-depth understanding of the consumption habits of Russian buyers in order to develop effective marketing strategies. Here are a few key points:

Consumption habits

• Seasonal marketing: Seasonal temperature differences are large, so seasonal marketing is relatively effective.
• Casual wear: Consider offering items for different occasions.
• Gift habits: Gift-giving is frequent during holidays, and timely introduction of relevant holiday gifts is a good marketing opportunity.

Holiday Marketing Activities

The following are some important Russian holidays. Sellers can launch related products according to the holidays:

1. Halloween (October 31) and Halloween (November 1): Release of prom accessories and makeup props.
2. Knowledge Festival (September 1): Launch of instructional books and e-books.
3. Teachers’ Day (the first Sunday in October): Provide teaching supplies and e-books.
4. Red Sail Festival (June 25): Launch products related to maritime themes and vacations.

By combining Ozon Marketing’s effective application process with the consumption habits of the Russian market, sellers can better attract buyers’ attention, improve sales performance, and stand out in a highly competitive market.