Detailed explanation of Ozon summer promotion discount settings and discount range

Ozon Summer Sale is one of the important events that sellers and consumers look forward to, providing participants with multiple discount opportunities. This article will comprehensively analyze the relevant information of Ozon summer promotion by combining the calculation of Ozon electronic product promotion discounts, answers to questions related to summer promotion discounts, summer clothing promotion mechanism, and summer promotion product discount settings.

Discount calculation method

Ozon uses a unique discount calculation method to determine the discount amount based on the average price of the product in the past 30 days. For example, if the average price of an item is 900 rubles, Ozon will calculate the discount based on this price. In addition, Ozon will compare the prices of similar products on the Ozon platform between competitors and other e-commerce platforms to ensure that product prices are competitive in the market.

Minimum discount requirement

In order to maintain fair competition, Ozon has set a series of minimum discount requirements:

• If the product price is no more than 10,000 rubles, the minimum discount is 5%.
• If the product price exceeds 10,000 rubles, the minimum discount is 500 rubles.
• For goods with a regular price below 10,000 rubles, the discount shall not be less than 5%; for goods with a regular price above 10,000 rubles, the discount shall not be less than 500 rubles.

The price of the product must not be higher than the price of competitors on other e-commerce platforms, regardless of special discounts and seller coupons on the Ozon platform.

Promotion product range

With the exception of smoking products, almost all products are eligible for promotions. Products must meet at least two of the following requirements:

• The product complaint rate does not exceed 10% to maintain customer satisfaction.
• The return rate, unpurchased items and unclaimed orders shall not exceed 10% to reduce inventory problems and improve operational efficiency.
• The average product rating should be no less than 3 points. Products with high ratings will receive more attention during the promotion period.

Discount rates for various commodities

Ozon summer promotions cover a variety of product categories. The following are the discounts for different categories:

Apparel, Footwear and Accessories

• Hot Sale Clothing: During the promotion period, you can set a price discount for the product, ranging from 18% to 22%.
• SUPERhits Clothing: Price discounts can be set for items throughout the promotion period, ranging from 16% to 19%.
• Hits clothing: You can set a price discount for it, ranging from 11% to 12%.

Other product categories

• Cars and Motorcycles: starting from 8% (Hot Sale), starting from 5% (Superhits)
• Accessories: starting from 16% (Hot Sale), starting from 11% (Superhits)
• Drugs: starting from 14% (Hot Sale), starting from 7% (Superhits)
• Home appliances: Starting from 9% (Hot Sale), starting from 7% (Superhits), starting from 5% (Hits)
• Food: starting from 17% (Hot Sale), starting from 6% (Superhits)
• Clothing: starting from 18% (Hot Sale), starting from 11% (Superhits)
• Electronic products: starting from 9% (Hot Sale), starting from 7% (Superhits), starting from 5% (Hits).

Through the above data, you can clearly understand the discounts of different categories of goods. Whether it is electronic products, clothing, home furnishings or other goods, Ozon Summer Sale will provide sellers and buyers with a value-for-money shopping experience.

Answers to questions related to summer promotion discounts

1. How is the minimum discount calculated for the Summer Clothing Sale if the item was recently on sale?

   • If the item has participated in a previous promotion, the discount calculation will be based on the price in the previous “SUPERhits”, “Hot Sale” and “O Sale” when the item is added to any promotion. will not be considered.

2. Why is the discount displayed in the personal center so large?

   • The discount range displayed in the Personal Center is calculated based on the final price seen by the buyer and may not necessarily equal the actual discount.

3. How to know the actual discount of an item?

   • Divide the sale price by the regular price, then subtract this fraction from one and multiply by one hundred, this will be the actual discount percentage.

4. What happens if the same item is added to two different promotions running at the same time, one with a regular discount and the other with a deep discount?

   • The system will not stack discounts, but will select the largest of the two discounts and display it to the buyer.

5. Why are items added to the promotion highlighted in red?

   • Items highlighted in red may indicate a difference between the sale price and the regular price.

The answers to these questions will help sellers and buyers better understand the discount policy of Ozon Summer Sale so that they can better participate in and enjoy the shopping experience.

To sum up, the Ozon summer promotion not only provides sellers with an excellent opportunity to display and sell goods, but also provides buyers with an affordable shopping experience. By setting discounts appropriately, sellers can attract more buyers, increase the visibility of their products, and stand out in Ozon’s summer promotions.