Detailed explanation of Ozon platform registration: a complete guide from the registration process to merchant rating management

For Chinese sellers who want to expand their business in the Russian market, the Ozon platform provides an excellent opportunity. This article will introduce in detail the registration process, required materials, account activation steps, and factors affecting merchant ratings on the Ozon platform.

Registration required materials and steps

Material preparation

For Chinese merchants, the materials required for registration are relatively simple, mainly including:

• The original copy of the company’s business license and its English translation.
• Legal ID card.
• Proof of operating an Amazon or AliExpress store for no less than 2 years.
• The product price must meet the requirements.
• Able to provide Russian customer service.

Registration process

1. Visit Ozon official website: Register via https://seller.ozon.ru/app/country-select.
2. Fill in basic information: Enter your name, last name, email address, and set a password that includes numbers, uppercase and lowercase letters, and symbols.
3. Email verification: Log in to your registered email address and click the confirmation link.
4. Complete company information: Fill in the company’s full name, address and other information, and upload company registration documents.
5. Submit for approval: After completing the above steps, click the “Submit for approval” button.

Account activation and management

1. Fill in fields with warning signs: Complete the necessary information in your profile settings.
2. Upload company documents: You need to upload an extract from the Trade Register, registration certificate or other documents containing the registration number.
3. Fill in the receiving account information: including account number, bank name, bank address, SWIFT, bank city and currency.
4. Activate account: Activate account via email after one business day.

Merchant rating management

Merchant ratings are based on the following quality metrics:

• Product Rating: Considers the average rating of all products with at least two customer reviews.
• Price Index: The ratio of the seller’s price to the lowest price of the same product on other platforms.
• Cancellation ratio: The number of orders actively canceled by the seller.
• Late Delivery: The number of packages that violate the specified delivery deadline.

Merchant ratings directly affect the display of products on the Ozon website and their ranking in search results. The lower the rating, the lower the number of orders likely to be received.

Brand registration and protection

Before selling products on the Ozon platform, you need to ensure that the brand has been registered in the Russian Federation or holds a valid international registration certificate. In addition, you can prevent follow-up behavior in the following ways:

• Set sales prohibition in the Ozon backend.
• Proactively negotiate with sellers.
• Apply for brand registration.
• Strengthen monitoring and rights protection.
• Optimize products and services.
• Build a brand image.

Conclusion

It is extremely important for merchants to understand and follow the registration instructions, introductory knowledge and operating rules of the Ozon platform. By properly managing sellers’ account information, understanding the reasons and solutions for account blocking, and actively improving merchant ratings, sellers can establish and maintain a successful business presence on the Ozon platform. Proper trademark registration and efficient ratings management will help increase sellers’ product visibility, thereby increasing sales and revenue. In the e-commerce world, continuous learning and adapting to changes in the platform are key to staying competitive.