Detailed explanation of Ozon platform product review and FAQ guide
In the era of e-commerce, passing the platform’s product review process is a challenge that every seller must face. As an increasingly popular online sales platform, the Ozon platform’s product review process is crucial to ensuring product quality and user experience on the platform. This article aims to provide a detailed guide to help sellers understand and successfully pass the product review process on the Ozon platform.
1. Overview of product review process
On the Ozon platform, product review is a necessary step to ensure that all listed products comply with the platform’s standards and regulations. When a seller creates a product card on the platform, the product enters the review stage. At this stage, professional reviewers will conduct a detailed inspection of the product description and images. This process usually takes 1 to 3 working days. Until the product passes review, the seller can specify the inventory quantity of the product on the platform.
1.1 Create product card
First of all, creating a product card is the first step in listing products. After filling in the product description and uploading images, the product will enter the review process. At this stage, reviewers will carefully check whether the product information meets the requirements of the Ozon platform. Detailed information about meeting the requirements can be viewed in “Training – Knowledge Base – Product Operation – Requirements” on the Ozon seller official website.
1.2 View review status
You can check the review status of the product in Products and Prices→Product List. In the status column, it will say “Not Created” or “Failed Review.” Hover your cursor over a status to see details, including the cause of the error and suggestions for correction.
1.3 Review status query
If the item does not appear in the “Ready for Sale” tab within the scheduled time, the seller should visit the “Items and Prices → Item List → Error” page. Here, you can view the current status of the item, such as “Not Created” or “Failed Review,” and get error reasons and correction suggestions.
2. Reasons and solutions for product review failure
There may be many reasons for product review failure, including but not limited to unclear descriptions, images that do not meet specifications, etc. Here’s how to deal with it:
2.1 View review feedback
Check the review status in the product list to learn the specific reasons for the review failure. Hover your cursor over a status to see details.
2.2 Correct errors in time
If errors are found, modify them promptly and save them. Ensure that product information meets the requirements of the Ozon platform. If you have any objection to the error or need more help, you can contact Ozon customer service.
2.3 Contact customer service
If you have any objection to the error or need more help, you can contact Ozon customer service. Click the information icon at the bottom of the personal center interface, select Other → Create Application, then select Content/Manage Product Card → Product Review.
3. How to successfully pass the review?
3.1 Comply with platform standards
Before creating a product card, it is crucial to read and understand the product requirements of the Ozon platform in detail. This includes specific requirements for product descriptions and images.
3.2 High quality images and descriptions
Ensure high-quality, clear images that directly relate to your product, as well as comprehensive and accurate product descriptions.
3.3 Active communication
When you encounter difficult problems, promptly communicate with the customer service team of the Ozon platform for help and answers.
4. Frequently asked questions and solutions for product review
4.1 Check required files
Make sure you provide all required documents based on product category and type.
4.2 Review product information
Check whether the product name, description and pictures comply with the generation rules. Information should be accurate, clear and easy to understand.
4.3 Category and type errors
If the category and type are entered incorrectly, the current card should be archived and a new card created.
4.4 Reasons why products are hidden or prohibited from sale
Items may be hidden or prohibited from sale because they do not meet Ozon’s sales standards. To find out why, hover your cursor over the item’s status.
4.5 Reasons for errors after editing product cards
After changing the created product card, the product will be reviewed again. If previously unnoticed errors are discovered during the process, Ozon will point them out as well.
4.6 How to deal with the reason why the reviewer rejects the product is not displayed
If the rejection reason does not appear on the status, make sure all characteristics are filled in correctly and try saving the item again.
4.7 Time required for product review
The review time varies in different situations, ranging from a few minutes to 12 hours. Newly created items may take up to 3 days to be reviewed.
4.8 Name text does not match the meaning of rejection
This means the product name is incorrectly formed, which may include word inconsistencies, repeated words, or it may consist entirely of a foreign language.
4.9 Definition of advertising text
Advertising text refers to words such as “luck draw” and “cashback” contained in product images, promotional information, contact information or charity event calls, etc.
4.10 Solution to not receiving audit result notification
The review results will be displayed in the “Error” column on the “Product → Product List” page in the personal center. If the item fails the review, the status bar will display “Rejected by Reviewer” and you can hover your mouse over the status to view the reason for rejection.