Detailed explanation of advertising settings on Ozon platform: comprehensive guidance from template ads to search ads

The Ozon platform provides a variety of advertising tools, including template ads and search ads, designed to help merchants increase product exposure and sales. This article will introduce in detail the ad setting process on the Ozon platform, covering the setting methods of template ads, search ads, banner ads, search terms and negative keywords.

1. Ozon template ad setting process

1. Campaign name

• When setting the name of the advertising campaign, you can name it based on factors such as product category or time period to facilitate later management.

2. Payment method

• You can choose to pay by impression (exposure) or pay by click. Pay by impression is recommended when testing new products.

3. Automatic strategy

• New merchants are advised to enable the automatic strategy, and the system will automatically adjust bids.

4. Automatically add new products

• It is recommended to turn off this feature and manually select high-quality products to participate in advertising campaigns.

5. Start date and budget

• Activities usually start from the day of creation, with a daily budget of at least 550 rubles.

After completing the above steps, enter the template advertising list page, select the product and turn on the advertising switch.

2. Ozon search advertising setup process

1. Create an advertising campaign

• Enter a campaign name and click “Create Campaign.”

2. Add products

• Click “Add Product” on the ad list page and select the appropriate bid ratio.

3. Activate advertising

• Click the button in the upper left corner to open the ad.

Search ads are open to all products by default, but display priority can be controlled by adjusting the cost rate.

3. Ozon banner ad setting guide

1. Log in to the Seller Center

• Go to “Create Campaign” under the “Ads” module.

2. Set banner parameters

• Include basic information such as advertising period and budget.

3. Upload pictures

• Pay attention to the image size requirements on different devices.

4. Submit for review

• Ensure compliance with platform regulations, especially adult products that need to be marked with the 18+ logo.

4. Search terms and negative keyword settings

1. Add search terms

• Find the corresponding section in the campaign settings and enter the keywords.

2. Add negative keywords

• Exclude irrelevant search terms and optimize ad display.

5. Launch a successful search results advertising campaign

1. Enter personal center

• Select “Search results promotion.”

2. Create an advertising campaign

• Define campaign name.

3. Add products

• Select the products you want to promote.

4. Specify rate

• Set a reasonable bid level.

5. Check and activate

• Activate the ad after checking the information for the last time.

Through the above steps, merchants can efficiently carry out various advertising activities on the Ozon platform and enhance the market competitiveness of their products.